With the launch of the Redmi Note 12 Series, Xiaomi has announced a new partnership with Red Bull, this time focusing on the Italian round of the Red Bull Cliff Diving World Series, the renowned international cliff diving competition that Polignano a Mare is preparing to host on July 1st and 2nd.
Following the successful activation for Red Bull Wake the City in Milan, Redmi Note 12 Series is also the official partner of the next summer event: the beautiful Apulian town of Polignano a Mare is the setting for breathtaking dives that are a unique entertainment and an essential event for many tourists and enthusiastic people.
“We are very proud to support a new and exciting competition that will attract over 100,000 visitors to enjoy the performances of the cliff diving élite. Redmi Note 12 Series and the slogan ‘Live Vivid’ reflect the passion to live every moment with energy and it is through exclusive content shot on our devices that we want to provide an authentic experience for all our fans and huge numbers of sports lovers”
Jia Wei, Head of Marketing of Xiaomi Western Europe.
Together with Red Bull, Redmi Note Series continues to support challenging events and the greatest athletes, sharing inspiration and creating moments of live vivid with everyone. The event will see many athletes, including Cãtãlin Preda, a permanent diver on the Red Bull Cliff Diving World Series and the awe-inspiring talent Iris Schmidbauer, ready to dive into the sea from a platform positioned no less than 27 metres above Italy’s most famous cliff. Alessandro De Rose from Italy will also be present as Xiaomi’s event ambassador to meet fans and perform on the sidelines of the competition. The incredible performances will be accompanied by on-site activities aimed at involving fans and the community, so that they can experience the thrill of the plunge at first hand, and will be amplified through photo and video content shot on the Redmi Note 12 Series.
We look forward to seeing you in Polignano a Mare or on Xiaomi’s social channels to dive into a sea of surprises!
For more information and to watch the live stream visit the landing page – https://www.mi.com/uk/event/2023/red-bull-cliff-diving
