Businesses have used traditional marketing for years and until recently this was a really successful strategy. But we all witness big technology improvements nowadays that democratize marketing and make it cheaper. Social media is the main digital revolution for marketing. It has become so big that businesses can’t imagine their existence without using one or more platforms for their marketing. The whole point of using social media marketing is to get more followers and engagement. The best decision you can make for your marketing strategy is to embrace the opportunity to use social media to its fullest. It can be difficult at the beginning, as choosing the right social network can be complicated. There can be many factors to consider while deciding, like the type of your business, the audience that you want to reach, your goals. Each platform is different, for a different audience, and here is a list of some of them that should help you choose the right one for your business.
Instagram is a platform that targets the younger demographics, so if you aim at this population this is the right platform to use as 72% of teenagers use Instagram and 67% of young adults under the age of 30 as well. But even as it becomes more popular and attractive for users, you can find an even older demographic. What’s attractive about this platform is how you can engage a wide audience with pictures you share, as well as take advantage of the tools available, like Task Ant, which generates and lets you find hashtags that are great for each post. It basically allows you to tell the story of your brand through this visual content. You can send both images and video and see how your audience likes it, comments on it, and reshares it. If you are able to create attractive content, then your success is more than guaranteed.
TikTok
TikTok usually attracts the Z generation population, but it is spreading to the rest of the demographic. The reason why it is so popular is how you are able to create and share short videos and express yourself through this short video content. You can show your singing talents, dancing, lip-syncing, etc, and share them across the community. Businesses also benefit from having accounts on TikTok as if they know how to make catchy and attractive video content, they can become viral and this can bring them so many new customers.
Twitter has an average of about 330 million active Twitter users worldwide and most of them are under the age of 50. The specific thing about Twitter is that it is a real-time social media platform. You can use up to 280 characters which gives you the opportunity to create short and concise messages that can have a big impact on your audience. You should be able to act really fast if you want to stand out on Twitter. To reach out to your followers you can post breaking news, important information, announcements, and other kinds of posts that are considered in-the-moment information.
Facebook has over 1 billion active users every day. That is why it is considered a platform that can help you find your target audience easier. The best thing is that it is almost good for any kind of business. It is a great place to interact with the clients you have. You also have the option to create private groups where a lot of people can join and participate in conversations related to your business and their personalized experiences with the brand. It also has powerful analytics that helps you evaluate your results and make better decisions in the future.
Final thoughts
Social media is an inevitable part of any business. It has become an important tool for gaining exposure online because it gives the businesses the chance to connect with their audience but also to find new customers and this can mean even reaching out to people all across the globe. Besides, it can build brand awareness, generate more website traffic, make a meaningful connection with the audience, help in finding out about their shopping habits, etc. The main thing that you need to remember is that choosing the right platform is very important for your future endeavors. You need to know your goals, find where your target audience is to get many engaged followers, and then choose the platform that matches the type of content you create.
