The Nike team noticed that the majority of women logging their first workout on the Nike Run Club app were averaging a 13-minute mile. But they weren’t just running at that pace — they were fluctuating between walking, jogging, running, starting and stopping throughout their activity.
That stop-start-slow pacing patterns often result from fatigue, causing discomfort and frustration, keeping people from truly enjoying their movement. This motivated the team to focus on creating a shoe that would help make exercise more enjoyable and ultimately motivate people to keep going – Enter Nike Motive
The Nike Motiva, the latest addition to the Nike running collection is an all-new shoe designed to help you move more.
It propels you forward with comfort and ease, so you can keep walking, jogging, and running.
No matter how you choose to move, whether your goal is long marathon miles, squeezing in a speed session or for a simple everyday run/walk, the Motiva aims to make your time on the go more enjoyable and motivate you to keep going.
All-New Rocker Geometry
Looking at insights, the Nike team understood that at a slower pace, people are more likely to strike the ground heel first. The sole of the Nike Motiva features an exaggerated rocker that helps provide a smooth transition as you move forward. The rocker helps ease your foot to the ground after heel impact before helping to roll your foot forward to push back off for your next step.
Comfortable Cushioning
The Nike Motiva was built to make every move more comfortable.
The more cushioning underfoot, the softer and more comfortable an experience on the go can be. Full-length Cushlon 3.0 foam in the Nike Motiva midsole is designed to provide cushioning to help soften the impact as your feet hit the ground. New ComfortGroove bumps on the outsole help make the underfoot experience even softer, compressing where and when you need it. Any bit of energy return a shoe could give back to the wearer means they may feel less fatigued. Less work, more fun.
A soft foam waterfall collar hugs the ankle and heel, while an internal half-bootie helps you seamlessly get the shoe on and off with ease.
All-New Fit
Throughout testing, testers told Nike that a narrow shoe is not their preferred fit. So the team built the Nike Motiva on a new, data-driven last, delivering the widened forefoot, arch and toe box testers asked for.
Product Details
Weight
(W8): W8 253.6 g (per shoe/half pair)
Offset
(W8): 12 mm
Price:
£99.95
Nike Motiva will be offered in both women’s and men’s sizes in a range of tonal and vibrant colors beginning in May 2023.