Life is better with balance, and as a partner to life’s enjoyable moments, Harrogate Spring Water is calling on Brits to welcome moderation into their lives this summer, one sip at a time, by doing things by halves.
New research from Harrogate Spring Water reveals over half the nation (57%) have begun to ‘do things by halves’ by interspersing alcoholic drinks with alcohol-free alternatives at a social occasion, emerging as the latest trend in mindful drinking.
It comes as research shows, three quarters (78%) of adults associate social occasions, such as after-work drinks, and memorable moments like weddings, with alcohol.
But attitudes appear to be shifting as two thirds (61%) of adults plan to drink alcohol in moderation** during the coming months, with seven in 10 (69%) of Gen Zs now choosing to drink mindfully by interspersing alcoholic drinks with alcohol-free alternatives at social occasions.
With a summer of socialising on the horizon, Harrogate Spring Water will show how doing things by halves can make life’s moments more memorable through a simple challenge for Brits to complement and reduce their alcohol consumption with no and reduced alcohol cocktail or Harrogate Spring Water.
Harrogate Spring Water is encouraging the nation to take action through the return of The Mindful Drinking Bar by Harrogate Spring Water at Royal Ascot, serving a range of no and reduced alcohol cocktails including the debut of the new 0% cocktail of the season, The Royal Raspberry Spritz. Created by mixologist and much-loved celebrity bartender, Merlin Griffiths, this serve is a long, zesty cocktail with light ginger warmth and tart raspberry flavour. Perfect for the summer sun, it is delicately refreshing with a sophisticated and non-intimidating taste.
“I’ve reflected on how I can be more mindful in my life, and I’ve already seen the positive benefits that comes when you do things by halves and approach drinking more mindfully. As a passionate racegoer it’s so great to see Harrogate Spring Water leading the charge by bringing more mindful options to social occasions like Royal Ascot. Mindful drinking is not about cutting out alcohol completely, it’s about finding a balance that works for you, so why not try a 0% tipple this summer, or recreate a drink like the Royal Raspberry Spritz at home and discover all the great things that come when you practice moderation”
Media personality and mindful drinking advocate, Georgia Toffolo
Discover more at: https://www.harrogatespring.com/mindfuldrinkinghub
