Today on Earth Day, The North Face announced a new collaboration with Online Ceramics for a collection inspired by ‘70s California climb culture. Available for purchase April 29, The North Face x Online Ceramics collection is rooted in innovative and playful designs celebrating the planet.
Based in Los Angeles, Online Ceramics is a streetwear brand known for their small-batch, hand dyed graphic t-shirts featuring artwork inspired by the beauty of the planet and creatures of Earth, while being synonymous with the Grateful Dead. The brand was founded in 2016 and burst onto the scene with its distinctive style that aims to provide a unique perspective on topics such as spirituality and self-discovery—while prioritizing local, lower-impact manufacturing practices.
As part of The North Face x Online Ceramics collaboration, The North Face is introducing its latest innovation: Re-Grind, a process that repurposes scraps from factory floors into new, wearable gear. The new Re-Grind platform will be included in additional The North Face pieces throughout the year—continuing its commitment to convert 100% of its top materials for apparel to recycled, regenerative or renewable by 2025.
Apparel pieces in the collection are also made with 75% or greater recycled or organic fabric content, earning them The North Face “Exploration Without Compromise” badge – which is shopable online and in-stores – in line with the brand’s mission to create the best possible products while leaving an ever smaller environmental footprint on the places we explore.
Part of this mission is the introduction of the most sustainable The North Face Icons ever created. The iconic Nuptse jacket, Denali Fleece and Basecamp Duffel have all been revised with the planet in mind.
The Basecamp Duffel is now made form 100% recycled fabrics, whilst the Denali is made of 80% recycled material and the Nuptse Jacket has been manufactured to save 6000 tonnes of CO2 per year. The Same, Same But Better but Icons are available to purchase now.
The Online Ceramics Collab will be available to purchase online at thenorthface.co.uk for XPLR Pass members beginning April 27.