Last weekend Swatch and Omega released the Bioceramic MoonSwatch Collection, an 11-piece collection drawing inspiration from planets including Mars, Saturn, and Neptune. The collaboration was instantly popular, quickly selling out in retail stores, and has now quickly become the best-selling watch release in StockX history when ranked by release-week trades. StockX, the leading global platform for consuming and trading current culture, specifically saw:
- Nearly 2,000 trades of the Swatch x Omega collection in less than a week with the highest premiums StockX has ever seen in the watch category
- Since 26th March, the average Swatch x Omega has traded for an average price of $900, or 250% above retail, with prices ranging from $816 – $1,040
- The Swatch x Omega Bioceramic Moonswatch Mission to the Moon is the best-selling item of the collection thus far. It currently boasts an average resale price of $995, nearly quadruple its original retail price of $260
- The Swatch x Omega Bioceramic Moonswatch Mission to Uranus is the most vaulable, with an average price of $1,040
- On 26th March, “Swatch Omega” was a top 10 search term on StockX. More people searched for “Swatch x Omega” than classic sneaker and streetwear terms like Yeezy 350, Jordan 11, and Supreme
- Over the weekend after the Swatch x Omega release, the Swatch collab was the #2 top-traded collab on StockX, just behind the Nike Air Max x Concepts release, which coincided with Nike Air Max Day (26th March)
