What to wear now: PUMA x KidSuper Studios

PUMA and creative artist collective KidSuper Studios are back for another football-inspired, co-branded collection, which is infused with boundless imagination and continues to explore KidSuper’s artistic and experimental way of thinking.

KidSuper Studios is a homegrown artist collective based in Brooklyn, New York. In 2021, this circle of creatives joins with PUMA for a second season, offering their unique perspectives for a series of unexpected collection pieces. Bringing KidSuper founder Colm Dillane’s artwork to life, PUMA enters the crazy and colorful world of KidSuper, where classics are transformed into never-before-seen designs.

The PUMA x KidSuper Studios second collaboration boasts mix-and-match design elements, experimental prints, and challenges the conventional look of a sneaker. Hook and loop closures, decorative zig-zag stitching, and embroidered branding are complemented by raw edges for a purposefully unfinished look. Inspired by Dillane’s unbridled love of football, campaign images were shot with his favorite team and recent Copa Libertadores champions, Brazilian club Palmeiras. PUMA sponsored athletes William, Gabriel Veron, Weverton and Renan serve as the models for the collection.

Painting and sketching graphics handmade by KidSuper are brought to life on the apparel pieces in the collection. Items like the hoodie and puffer jacket have a printed painting. Sketches of a face are made into a camo print on the fleece top and pants.

Possibly the most unique and impressive piece in the collection is the bathrobe. It comes in a red, yellow and white all-over-print with co-branded embroidery on the back with piping on collar edge, cuff and hem. It further features a belt, front pockets, and internal pocket. The football inspiration shines through in items such as the crew neck, adorned with the KidSuper football club logo.

Classic PUMA footwear styles are practically unrecognizable with the transformations in this collection. The RS-2K Slip-on is the standout piece, featuring the same camo inspired face print as the fleece top and pants, with a quilted upper. Mirage Mox and Trailfox Boot get colorful transformations and feature unique aspects like stitched leather pieces on the collar to hold a pencil on the Trailfox and tie dye laces on the Mirage Mox. The Vesuvo offers a more subtle option, with a white leather upper and semi-translucent rubber overlay on the heel, KidSuper Studios embroidery on hook and loop straps, and an exposed foam edge on the formstrip and tongue

Outfit yourself in a work of art when the PUMA x KidSuper collection drops on PUMA.com, PUMA stores and select retailers on March 13th.

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