what to wear now: Boux Avenue

Trends have shown that all we want to do is be comfortable in 2021 – Google searches have shown that the words’ Oversized Hoodie ‘,’ Loungewear ‘and’ Joggers ‘ are all very popular this year. Loungewear is up 231 percent this week, but while many brands concentrate on sweatshirts and joggers, maybe they should focus on Loungewear underwear – items that notoriously can be very uncomfortable. The trend around ‘Bralettes’ is proof that we want to start wearing comfortable underwear in 2021, with searches being 104 percent up year on year in the first week of January! Don’t worry though Boux Avenue has you covered with four different bra types for comfort in Lockdown!

The Lounge Bra

New and improved, this simple molded bra may be the comfiest bra you’ll own.


The Bralette

Flirty and cute, this bralette and shorts set is the perfect addition from Day to Night



The Seamless Bralette

Lounge from head to toe with lounge underwear.


The Non-wired Bra

 A twist on your classic balconette bra, this non-wired version is super comfy yet not compromising on style.


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