what to drink now: Kopparberg

Blue skies, best mates and beer gardens bathed in the sun. That’s right, Kopparberg Season is officially here, and with it a brand-new twist on an old school classic. Introducing, Mixed Fruit Tropical Cider. Hold on to your bucket hats, because the iconic blackcurrant and raspberry Mixed Fruit cider has just had a tropical refresh and to make that first sip of the summer one to remember, the new flavour is now available in a limited-edition design. Get hyped, warmer days are imminent and #KopparbergSeason is upon us.

This is the first time that the UK’s best-selling cider brand* has released a limited-edition design, just in time for a memorable summer wrapped in huge anticipation and excitement. The punchy bottles and cans feature a bright, bold visual that celebrates the fruity flavours found within and brings to life the carnival atmosphere of the tropics, in a design style true to the brands Swedish roots. It’s all the taste and refreshment you’ve come to expect from Kopparberg, packing a punch in the flavour department, and is set to be a new staple for long-awaited celebrations this summer, in the garden or pub with friends.

Rob Salvesen, Head of Marketing, comments: “Kopparberg Mixed Fruit cider is a fan favourite, and has long heralded the start of Kopparberg Season, when the sun comes out and people grab a drink with their mates in the park or beer garden. We wanted to put a tropical twist on this Kopparberg icon, released in our first ever limited-edition design bottles and cans, providing a new flavour that’s guaranteed to define that first sip of a truly unforgettable summer.”

#KopparbergSeason and BBQ’s go hand in hand, which is why this summer, Kopparberg will be giving away BBQ’s, cool bags and Kopparberg Mixed Fruit Tropical to 10 lucky winners. Keep your eyes peeled on Kopparberg’s social channels on April 23rd for more information on how you can enter and kick off #KopparbergSeason in style.

Can’t choose between your favourite Kopparberg flavours this summer? Fear not. Head to Co-op from April 28th to pick up a brand new, exclusive 10 can cider variety pack featuring the new Mixed Fruit Tropical Cider, Rose, Cherry, Strawberry & Lime and Mixed Fruit – perfect for sharing with friends in the sunshine.

Kopparberg Mixed Fruit Tropical Limited Edition Cider will be available from selected Asda, Tesco, Sainsburys, Co-op and Morrisons.