WESTFIELD AND ISAMAYA FFRENCH REVEAL “THE FACE OF 2050” | A VISION OF BEAUTY’S FUTURE

Westfield has teamed up with one of Britain’s most visionary makeup artists, Isamaya Ffrench, to unveil The Face of 2050 — a bold look at what the future of beauty could become.

The collaboration forms part of The Future Studio, a major feature of Westfield Days, exploring how innovation and creativity will shape the way we express ourselves. With sustainability, technology, and play at its core, The Face of 2050 reimagines beauty as both armour and art — expressive, protective, and deeply futuristic.

A Glimpse Into Tomorrow’s Vanity Table

Renowned for her daring artistry and collaborations with icons like Rihanna and Björk, Ffrench has designed a makeup vision inspired by the climate challenges and technological advances of the coming decades. Think iridescent “mirror skin,” metallic eyes, and lashes engineered to filter pollution.

Each element offers a creative response to real-world change — combining aesthetic experimentation with functionality.

Isamaya’s Predictions for the Beauty of the Future

Iridescent “Mirror Skin” – A hyper-reflective, luminous complexion infused with pigments that deflect UV rays while giving a multidimensional glow. Inspired by bioluminescent life forms adapting to heat and light.

Absence of Brows – A minimalist, alien-like blank canvas that embodies the fluidity of identity and post-digital expression.

Metallic Eyes – Molten tones of gold, copper, silver and violet inspired by digital avatars and holographic tech, designed to protect the eyes from harsh light conditions.

Thick Black Lashes – Graphic, exaggerated, and imagined as smart beauty prosthetics that could one day adapt to pollution and sunlight.

Bio-Responsive Glossy Lips – Shimmering, mood-boosting gloss infused with ingredients that hydrate, soothe and elevate emotional well-being — a true blend of tech and self-care.

See The Look Live at Westfield

Beauty lovers can experience The Face of 2050 first-hand at Westfield Stratford City from 17th–19th October 2025, where Ffrench will host a live Future Studio Masterclass and Q&A. The event will then move to Westfield London from 24th–26th October 2025.

Visitors can also take part in exclusive experiences including:

• The Beauty Forecast with Clinique – Free skin analysis using advanced Clinical Reality tech.

• The Futurebooth – AR-powered filters to test futuristic beauty trends.

• The Lab with Nourished – Create bespoke vitamin “gummy stacks” personalised to your needs.

Katie Wyle, Managing Director at Unibail-Rodamco-Westfield, said:

“Collaborating with Isamaya Ffrench on The Face of 2050 has been incredible. It’s a bold, inspiring glimpse of how beauty could evolve in the years ahead.”