Welcome to the Built Different universe with G-SHOCK

 G-SHOCK introduce the iconic models that have inspired the new Built Different campaign, last week’s adrenaline fueled Helicopter heist with Slawn and the star studded 40th anniversary G-Session with Victory Lap, which featured live performances from BXKSAyrtn and Rushy
Teaming up for the second time with Victory Lap, the free show marked the next phase in a series of exciting activities to celebrate G-SHOCK’s 40th anniversary and Built Different Campaign.

Earlier that week, G-SHOCK, Victory Lap and artist Slawn orchestrated an activation like never before, inviting consumers to participate in a thrilling experience. Slawn’s Helicopter Heist, took place above the London skyline, offering participants a chance to win an exclusive masterpiece, created by Slawn in mid-air. As part of this unique activation, G-SHOCK enthusiasts were encouraged to hit the streets of London, keeping a keen eye on the G-SHOCK chopper. Spotting the chopper made an adrenaline-pumping moment and put participants in the running for the chance to own an exclusive and unparalleled work of art.

The partnership and activations embody the spirit of G-SHOCK’s Built Different campaign, which is now live, showcasing iconic timepieces GA-B2100, GMA-S2100 and DW-5900JT. Marketing and production agency Actually Creative helped bring the campaign to life. Started by Clint419, the brains behind London-based cult lifestyle brand CRTZ, and Kayode, his long term business partner, Actually Creative have some of the UK’s biggest creative minds working behind the scenes.

To check out the collection click https://g-shock.co.uk/collections/builtdifferent

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