If you follow Verge CEO Andre Dixon on Instagram (@dre365) you may have seen his advertising debut last week as he appeared in the most recent video from Vodafone Business focused on small and medium-size enterprises (SMEs) in the UK.
“I had such a great experience recording with Vodafone and Samsung. The new Galaxy S23 Ultra is genuinely so easy to use, and they have some cool features like the night mode and directors view which is amazing for making content. Even if you are not on Instagram as much as me (probably likely!), then just the camera, battery life and storage make it ideal for any business owner.”
Andre Dixon, CEO VERGE
The campaign shows real life stories with real people and is designed to show how SMEs can harness the power of technology to run their businesses.
SMEs are a critical part of the global economy, providing jobs and driving economic growth. They provide opportunities for socio-economic participation and social mobility for women, young people, and ethnic minorities.
In the video, Andre takes the most recent addition to the Samsung line-up, the Galaxy S23 Ultra, for a road-test to see if it can keep up with his busy schedule.
Andre was followed for the day by a production team who documented him using the Samsung Galaxy S23 Ultra to create video content, take pictures, record a podcast, as well as the usual – sending emails and answer calls.
Filmed at Verge HQ in The Shard and one of Andre’s regular haunts – The Hard Rock Café in London’s Piccadilly, you get a true insight into what he does on a daily basis.
Keep an eye out for the cameos too – fellow presenter on The Hurry Up and Alternative Sport, George Eghator (@georgeonsports) and Monday Morning Centre Back co-host Eni Aluko (@enialuko) who featured on the Samsung Tab S8 Ultra.
You can see the full video here:
Vodafone Business are committed to supporting SMEs by not only helping highlight the amazing work they do but by showcasing the great tech that can improve efficiency and productivity – which let’s be honest, we could all do with!
For more information on the Samsung Galaxy S23 Ultra and Vodafone’s business plans, please click here.
