Specsavers has partnered with British music artist Anne-Marie to launch its new adidas Originals and Sport eyewear collection: the intersection of sport and street style seen through the lens of culture.
You can’t keep the popstar down! Anne-Marie is back with a recently released new single and with more hits dropping later this month, she is shaking up her look as well as her sound as she styles the all-new Specsavers collection. The vision-ary artist showcases her twist on 90s nostalgia and the casual fashion and heritage values of adidas Originals.
Exclusively available at Specsavers, the Originals collection features the iconic Originals blue and Stan Smith green colour cues; each standing out in contrast with handcrafted crystal bio-acetate frames. Other design details include the famous gold trefoil logo on classic black frames and laser-engraved two-tone temple detailing. Whilst the Sport collection features signature double-injected rubber temples and in-mould temple tips for added grip, durability and comfort. Thanks to the design benefits of lightweight hinges and integrated springs, the frames are made to last.
Commenting on the collection, Anne Marie said: “I’m so excited to be partnering with Specsavers to launch their new adidas range. Style is important to me because it expresses who I am, my mood and how I’m feeling without having to say a word! 90’s nostalgia inspires me and my music as it feels very unfiltered and I love that. The two brands coming together have created an effortless way to add your own stamp to a sport and street style look.
Yuen Sum Cheung, Head of Frame Development at Specsavers, said: “It’s been fantastic to work with the adidas team to design and launch this brilliant new range, we’ve been blown away by the response so far. We’re big fans of Anne-Marie and were excited to hear that she has made the frames part of her new style. We hope people enjoy the drop and manage to get their hands on a free pair of the new adidas frames, but if you miss out this time, you can always come to Specsavers!”
Want to steal Anne-Marie’s style? Head to a participating Specsavers store between 9am and 10am on Thursday 25th May and show a member of staff either Anne Marie or Specsavers Instagram post which announces the drop, for the chance to get your hands on a bespoke voucher covering the cost of a pair of adidas prescription glasses or sunglasses – but there’s only 100 up for grabs so you’ll need to be quick!
Participating stores include:
Specsavers Wembley Park, Park 8 Weaver Walk, Wembley Park, Wembley HA9 0GX
Specsavers Sauchiehall Street, 55-57 Sauchiehall St, Glasgow G2 3AT
