Uber Eats delivered in Gucci bags for one day only

Uber Eats has teamed up with Zia Lucia to bring the front row to customers’ front doors, with sumptuous Italian food delivered in an ultra-chic designer tote.

To celebrate the release of the upcoming fashion biopic starring Lady GaGa and Adam Driver, customers who order on the film’s 26 November box office debut could see their paper delivery bag swapped for the classic designer bag worth £975.

Customers in London can get their hands on the iconic bag simply by ordering dinner from Zia Lucia on Uber Eats on Friday 26th November*.

Whether they’re craving fresh focaccia, a classic tiramisu or decadent burrata, fans of Italian food and Italian fashion can get their antipasti, primi and secondi delivered in style. There’s even charcoal based pizza for those who know black never goes out of style.

And with Uber Eats orders taking just 30 minutes to arrive, customers are guaranteed to receive ‘hot’ couture. Each order will be carefully wrapped in environmentally-friendly materials to ensure there are no spillages.

To showcase the bags and the tasty treats within, Uber Eats staged a Vogue Italia-style shoot at Zia Lucia’s restaurant in Aldgate East.

Sunjiv Shah, General Manager at Uber Eats, said: “We wanted to treat our customers to something special, and what better upgrade to your Uber Eats delivery than replacing our regular paper bags with a timeless designer classic.”

Claudio Vescovo, Co-Founder of Zia Lucia commented: “We’re excited to be partnering with Uber Eats to offer a fashionable surprise to our customers. Italians are globally renowned for their food and fashion, so why not combine the two to create a special moment for our loyal customers.”

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