Timberland is turning up the heat this Valentine’s Day with a striking new campaign featuring American musician JT and British model Iris Law. At the heart of the campaign is the legendary Original Yellow Boot—a symbol of boldness, authenticity, and enduring style that continues to inspire generations.
Shot by acclaimed photographer Jamie Morgan, the campaign channels Timberland’s “ICONIC” ethos from fall 2024, showcasing JT and Iris in evocative black-and-white portraits, wearing only Timberland boots. The campaign tagline, “For the Girls,” celebrates fearless women and captures a spirit of confidence, individuality, and unapologetic attitude.
JT and Iris Law: Icons of Modern Expression
JT, renowned for her boundary-pushing creativity and influence across music and culture, embodies the power and resilience of the Original Yellow Boot. Her portraits convey strength, durability, and a distinctive style that makes a statement in every frame.
Iris Law, a modern style icon celebrated for her fearless self-expression, brings the 6-inch boot to life with raw elegance. “To me, the Yellow Boot has a real history for both women and men—it’s been shaped by culture, and it’s continued to shape culture in return,” Law explains. “That kind of legacy is what makes something truly iconic.”
A Campaign of Strength, Style, and Minimalist Aesthetic
Jamie Morgan’s signature monochromatic approach highlights the intersection of strength and vulnerability in each shot. By stripping imagery back to light, shadow, and form, Morgan emphasizes the Timberland brand as a symbol of individuality, confidence, and enduring spirit.
“This campaign takes a bold and unconventional approach, shining a light on strong, resilient, unapologetic icons who embody individuality and influence in their own right,” says Maisie Willoughby, Chief Marketing Officer at Timberland. “JT and Iris bring that spirit to life with confidence and originality. Collaborating again with Jamie Morgan was the perfect way to capture the unmistakable Timberland ethos.”
Limited-Edition Valentine’s Day Collection
Alongside the Original Yellow Boot, Timberland has released a limited-edition Valentine’s Day collection featuring romantic patent leather hues, now available online, in Timberland stores, and through global wholesale partners. These styles blend heritage craftsmanship with modern fashion sensibilities, perfect for those looking to make a statement this Valentine’s Day.
About Timberland
Founded in 1973, Timberland is a global lifestyle brand synonymous with outdoor adventure, durability, and style. The Original Yellow Boot, its signature product, has become a cultural icon recognized worldwide for its rugged design and bold attitude. Today, Timberland continues to innovate across footwear, apparel, and accessories, maintaining a legacy of craftsmanship, authenticity, and enduring style.
Follow Timberland on Instagram and Twitter for updates on new collections and campaigns.
