TimbsTrails is an immersive, gamified digital experience that takes Timberland fans on an epic journey through our brand’s past, present and future. With our original yellow boot (aka Timbs) at the core, TimbsTrails invites consumers to relive the biggest moments of our history through five unique and brand-defining chapters. From New York to Tokyo, London to Milan, Timberland has been an iconic part of culture for nearly 50 years. This immersive retrospective celebrates the stories, art, music and people that created the culture, and honors Timberland’s heritage of bootmaking innovation.
In TimbsTrails, consumers can explore the evolution of Timberland’s footwear innovation – from the original yellow boot and other icons of our past, to the heritage-inspired GreenStride™ boot collection and other progressive styles of today. The digital experience illustrates how, from past to present, our bootmaking innovation is interconnected.
RELIVE THE PAST. UNLOCK THE FUTURE.
A sixth and final chapter looks to the future with a focus on our continued commitment to purposeful product innovation and eco-leadership.
The TimbsTrails immersive experience was developed in partnership with R/GA, a global digital innovation agency. The experience is coming to life both online and in Timberland® retail stores across the globe, creating a link between the metaverse and the real world.
EXPLORE THE CHAPTERS.
New England Origins – Journey to a picturesque corner of New England where the Timberland story started. Explore the original factory, walk the hiking trails and meet a husky in the snowy landscape.
Tokyo/London/Italy – Relive the early international moments of an American icon. Party on a London tube, meet the Italian Paninaro and chat with a 1990s Harajuku girl.
Hip Hop Heritage – Step back in time to New York City in the 1990s – the music, the graffiti, the food, the fashion. Hear stories from rapper Fat Joe and follow the rise of our original yellow boot.
Green Dream – Experience a lush green world through stories of responsible sourcing, tree planting and sustainable design. Discover the advancements that are helping lead to a better future for fashion.
Collab City – Explore the most iconic Timberland collaborations, from Bee Line to The North Face to Spongebob.
The Future – Activate teleports, unlock hidden rooms and discover Timberland’s plans for a greener future. Our vision? For our products to have a net positive impact on nature by 2030.