Digitally native activewear brand TALA is set to open its second UK retail store at Westfield London, White City, later this Autumn 2025, following the successful launch of its flagship on Carnaby Street in May. The official opening date will be announced soon.
The new 1,900 square footage, single-level store marks another major milestone in TALA’s transformation from a leading e-commerce disruptor into a global omnichannel brand. Building on the momentum of Carnaby Street, which has exceeded expectations across sales, footfall and brand awareness since opening in May 2025, the Westfield London location positions TALA at the heart of one of the UK’s most commercially significant shopping destinations.
TALA’s retail strategy goes far beyond London. The brand has established a strong wholesale and shop-in-shop presence with leading partners, including Selfridges, Anthropologie, END., Ounass and ASOS, across the UK, the Middle East and Europe. Alongside this, TALA continues to build a loyal customer base in the USA through e-commerce.
Designed to build on successes from its Flagship, 3-4 Carnaby Street, at the new Westfield London, customers can expect an impactful signature leggings wall, a large number of fitting rooms, and easy-to-shop accessory fixtures, all showcasing TALA’s quality, flattering, solution-based products, from viral outerwear to cult-favourite activewear and loungewear collections like DayFlex and 365.
CEO Morgan Fowles said,
“Our Carnaby Street flagship has exceeded all of our expectations – commercially, awareness felt across every channel, and in all the other ways possible with a physical space and product available in real time. Retail works for TALA – it’s become one of our highest-converting and most brand-enhancing channels. Westfield London gives us the opportunity to build on our momentum with key points of difference – access to a different customer, shopping in a different context, as well as the flexibility to test new formats. It’s a strategic move that sets us up for future expansion, both across the UK and in international markets, but crucially will exist to serve our customers, current and future.”
Founder Grace Beverley added, “Our community response to our first store has been incredible, both from our loyal customer base who have been on this journey with us, and with so many new customers discovering TALA for the first time. Physical retail is more than just a sales channel for us – it’s a way for people to experience TALA in a tangible, memorable way. Opening at Westfield London is a dream, and to do so just months after our flagship makes this moment even more exciting.”
