StockX explores how brand collaborations in electronics are driving demand and hype

StockX ​​– a leading online resale marketplace for sneakers, collectibles, electronics, and apparel – released its latest Big Facts report. This report looks at how creators and brands are leveraging the scarcity model to drive demand and build hype in the electronics space, from Kayne West’s Stem Player to Louis Vuitton’s limited-edition wireless earphones and speakers – the luxury fashion brand’s first venture into tech.

StockX delved into its data to reveal how in-demand electronic products are performing on the platform. Please see some key insights below:

Donda 2 Drives Stem Player Demand: On February 18, 2022, Kanye West announced his latest album would be available exclusively on his Stem Player. In the weeks that followed, trades of the device increased 7x and prices jumped by 40% compared to the previous month.

Gamers Flex With Accessories: Gaming accessories continue to rank among the most sought-after electronics on StockX.

 

 

Xbox Controllers: In the last 12 months alone, StockX has seen more than 5,000 trades of limited edition Xbox controllers. Prices range from $65 to $700 USD and the average price premium is 75%. See below the most traded controllers in UK for the last year:

 

Finalmouse: Finalmouse trades increased 15x over the last three months. The in-demand gaming mice boast an average price premium of 54%, with prices ranging from $140 to $450 USD. The UK most traded mice in the last 12 months are:

 

LV Taps Into Tech: As a legacy fashion house, Louis Vuitton understands the power of exclusivity. Last year the brand released its first tech devices – a speaker and a pair of wireless earphones – priced at $2,890 and $1,190 USD, respectively.

LV Horizon Light Up Speaker (Inspired by the Toupie (spinning top) handbag which was designed by the house’s womenswear artistic director Nicolas Ghesquière)

Most Expensive Trade on StockX: $3,000 USD

LV Horizon Wireless Earphones 

Most Expensive Trade on StockX: $1,527 USD

 

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