SKY ATLANTIC COMES TO VIRGIN TV: OVER A MILLION CUSTOMERS GAIN FREE ACCESS TO PREMIUM DRAMA AND ENTERTAINMENT

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Virgin Media O2 is expanding its entertainment portfolio by adding premium programming from Sky Atlantic to Virgin TV, giving over a million customers access to world-class drama, comedy and exclusive series at no extra cost.

From 1 April 2026, existing Virgin TV 360 and Virgin TV Stream customers who already subscribe to Sky Entertainment channels — including Sky Comedy, Sky Witness, and the upcoming Sky One — will automatically gain access to Sky Atlantic programming.

Premium Drama & Exclusive Content Coming to Virgin TV

Sky Atlantic is known for high-quality storytelling from both the UK and US, offering some of television’s most iconic characters and critically acclaimed series.

New and existing Virgin TV customers will be able to watch Sky Originals and exclusives such as:

  • Heated Rivalry

  • The Miniature Wife (launching 9 April 2026)

  • The Good Daughter (arriving later in 2026)

  • Returning favourites including Sweetpea Season 2

The channel will also continue hosting major HBO hits including:

  • Euphoria

  • The White Lotus

These additions help reinforce Virgin TV’s curated streaming ecosystem, complementing its expanding FAST channel library. In 2025, Virgin TV also extended its free streaming channel selection with services including Rakuten TV, Red Bull TV and British Screen Classics.

Learn more about Virgin TV packages at https://www.virginmedia.com/.

Must-Watch Shows Available on Sky Atlantic via Virgin TV

Crime Thriller: Under Salt Marsh

This Sky Original crime drama is set in a coastal town in North Wales, following former detective-turned-teacher Jackie (Kelly Reilly) as she investigates the death of a student alongside Detective Eric Bull (Rafe Spall).

The show achieved 1.8 million viewers in its first seven days, demonstrating the strong audience appetite for premium British drama.

Historical Drama: Amadeus

Amadeus is a five-part limited series exploring the life and legacy of composer Wolfgang Amadeus Mozart.

The series stars:

  • Will Sharpe as Mozart

  • Paul Bettany as rival composer Antonio Salieri

  • Gabrielle Creevy as Mozart’s wife Constanze Weber

Gaming Adaptation Success: The Last Of Us

One of the most successful television adaptations of a video game franchise, The Last Of Us follows Joel (Pedro Pascal) and Ellie (Bella Ramsey) in a post-apocalyptic world.

The series was Sky Atlantic’s most-watched programme in 2025, highlighting the growing popularity of prestige streaming drama.

Fantasy Epic: House of the Dragon

Fans of high-budget fantasy storytelling can also stream House of the Dragon, the prequel to Game of Thrones, set 200 years earlier in Westeros.

Starring:

  • Emma D’Arcy

  • Matt Smith

  • Olivia Cooke

Virgin TV customers will be able to watch upcoming episodes throughout 2026.

Psychological Thriller: All Her Fault

Based on Andrea Mara’s bestselling novel, All Her Fault stars:

  • Sarah Snook (also executive producer)

  • Dakota Fanning

  • Jake Lacy

The story follows a mother confronting every parent’s worst nightmare when her child goes missing.

Virgin Media O2’s Entertainment Strategy

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, said the addition of Sky Atlantic reflects the company’s focus on providing high-value entertainment without extra costs for customers.

“Our promise to customers is simple — to offer seamless entertainment at incredible value. Sky Atlantic is home to gripping drama and incredible storytelling from both sides of the Atlantic, and now over a million Virgin TV customers can enjoy it with no added cost.”

How to Watch Sky Atlantic on Virgin TV

From 1 April 2026, customers can access Sky Atlantic programming by:

  • Visiting Channel 111 on Virgin TV

  • Watching on demand via Virgin TV’s catch-up library

  • Streaming via Virgin TV Go

Customers must have either:

  • Virgin TV 360

  • Virgin TV Stream box

  • A Sky Entertainment channel subscription as part of their package.

New Customers & Bundle Deals

New customers can access Sky Atlantic through Virgin TV Flex bundles, with prices starting from £31.99 per month.

Explore more bundle options here: https://www.virginmedia.com/tv-and-broadband

Why This Matters for UK Streaming Viewers

The addition of Sky Atlantic strengthens Virgin TV’s competitive position in the UK streaming market, where consumers increasingly prefer bundled entertainment services offering:

  • Live TV

  • Premium drama

  • On-demand streaming

  • Exclusive original programming

With continued investment in content partnerships, Virgin TV is positioning itself as a major alternative to standalone streaming subscriptions.

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