Global pop sensation Sabrina Carpenter has heaped praise on the groundbreaking ABBA Voyage concert in London, calling the immersive experience “electrifying” after attending during a recent visit to the UK capital.
Speaking in conversation with Marc Jacobs for Perfect Magazine, Carpenter revealed her admiration for legendary pop group ABBA, naming them among her all-time favourite artists alongside icons such as Dolly Parton, Madonna and Stevie Nicks.
Sabrina Carpenter on ABBA Voyage: “I Could Not Believe It”
Reflecting on her visit to ABBA Voyage, Carpenter admitted she was initially sceptical about the futuristic “ABBAtar” concept. However, any doubts quickly disappeared once the show began.
“I felt so electrified by this performance. If you ever get the chance to go, you should,” she said, describing how immersive and surreal the concert felt in person.
Her endorsement adds to the growing list of celebrity fans who have praised the show for redefining what a live music experience can be.
What Is ABBA Voyage?
Since opening on 26 May 2022, ABBA Voyage has been widely celebrated as a landmark moment in music and entertainment. Hosted at the purpose-built ABBA Arena in London’s Queen Elizabeth Olympic Park, the show merges cutting-edge digital technology with live performance.
The concert features digital avatars of ABBA’s original members — Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad — performing alongside a live band in a 100-minute spectacle.
Directed by Baillie Walsh and produced by Svana Gisla and Ludvig Andersson, the show reimagines the band as 21st-century pop stars, blending nostalgia with next-generation visuals.
A Groundbreaking Live Experience
The digital versions of ABBA were created in collaboration with Industrial Light & Magic, the legendary visual effects studio known for its work in film. The project involved months of motion capture and performance work, supported by a team of over 850 specialists.
The ABBA Arena itself is a feat of engineering, boasting:
- Capacity for 3,000 fans
- 291 speakers delivering 870,000 watts of audio
- Over 500 moving lights mapped across 30,000 points
This state-of-the-art setup creates a fully immersive environment that blurs the line between physical and digital performance.
Cultural and Economic Impact
Since its launch, ABBA Voyage has attracted over three million visitors, contributing an estimated £1.51 billion to the London economy. It remains a must-see attraction, with London currently the only place in the world where fans can experience the show.
