PUMA And ASOS Champion Emerging Designers in new Campaign

Leading sportswear brand PUMA and online retailer ASOS have teamed up with fashion design courses across the UK to launch PUMA’s latest sneaker, the Teveris Nitro.

Championing a new generation of emerging talent, ten students from fashion design courses at Manchester Metropolitan, Brighton, Nottingham Trent and Northampton universities were shortlisted by PUMA to design and create a complete outfit to compliment the new staple sneaker for the chance to win £5,000.

Each shortlisted student was given a financial contribution from PUMA to fund the making of their design and asked to create pieces that align with Teveris Nitro’s genderless fashion approach. A credible yet accessible PUMA silhouette, the Teveris Nitro’s refined neutral tones, detailed upper panelling and on-trend bulky midsole, combine to create a genderless footwear offering, perfectly formed for style-conscious, creative-minded consumers.

In partnership with the British Fashion Council for their City Wide Celebration, PUMA and ASOS will hold a public showcase of the student’s work over two days in London Fashion Week (10^th and 11^th October) at the Teveris Nitro pop-up in Central London. Attendees of the exhibition will be able to vote for their favourite design and the lucky winner will walk away with the £5000 cash prize.

“Strengthening and future-proofing the UK’s reputation as leaders in Creative Talent is at the core of what we do. We are committed to protecting and securing the pipeline of talent to the industry and creating a platform for creativity to be showcased is critical for our industry. We are excited to celebrate and showcase the ten students shortlisted to win at the Teveris Nitro pop-up hosted by PUMA and ASOS and are delighted that this event is a part of our City Wide Celebration”.

Caroline Rush, Chief Executive, British Fashion Council

To vote for your winner visit PUMA and ASOS’s Teveris Nitro showcase on Monday 10th and Tuesday 11th October.