PUMA AND AC MILAN 8-BIT INSPIRED FOURTH KIT IN COLLABORATION WITH KOCHÉ

AC Milan, PUMA and KOCHÉ have launched a special capsule collection featuring the new AC Milan Fourth kit. The jersey integrates a game-ready pixelated interpretation of the iconic red and black stripes of AC Milan.

The new Rossonero reality is reinterpreted in digital 8-bit glory with AC Milan, PUMA, and Paris-based label KOCHÉ. This season, the three brands combine club heritage with performance tech and street-inspired couture for a match-ready collection that is both football andfashion-forward. The capsule features the AC Milan Fourth jersey, shorts, goalkeeper kit, and a pre-match jacket.

The Fourth jersey places club heritage at the center of a new, pixelated universe, where reality coexists with imaginary, and the only thing that matters is: red and black. The jersey also integrates a touch of gold, which adds an elegant touch to the innovative reinterpretation of the pixelated red and black stripes. The new digitally inspired pieces feature all the futuristic PUMA tech that is ready to play on and off the pitch because the game is never over.

The design and creative of the collection fuse the digital world with a modern realistic environment to create a unique mix of styles that celebrate AC Milan’s heritage and innovative nature. Not only has this been achieved through the physical collection but also the digital space. The design of the jersey has also been used to create car Decals and Wheels that will be launched in the popular sports- action game Rocket League beginning Wednesday 8 March. The launch will be the first time a European club football kit is included in the game.

Christelle KOCHER, Founder and Creative Director of KOCHÉ said: “It was such an honor for me to work on this cult jersey. I am a football fan and AC Milan is one of the most iconic football clubs of all time. I am very proud to bring an elegant KOCHÉ touch to AC Milanplayers on the pitch. It was a real pleasure to deep dive into AC Milan’s DNA and give my modern take on the red and black stripes.”

The jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester andequipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new Fourth Kit AC Milan, PUMA and KOCHÉ are hosting a special pop-up store in Milan from the 23 to the 25 February, during Milan Fashion Week. The store will showcase the new kit and feature a special curated talk about the relationship between sports and fashion.

Now loading… the AC Milan x PUMA x KOCHÉ collection is now at all AC Milan stores, store.milan.com, at PUMA stores, PUMA.com and at select retailers worldwide.

The new AC Milan x PUMA x KOCHÉ Fourth jersey will debut on Sunday 26 February at 8:45pm CET, when the men’s first team take on Atalanta at the San Siro in their Serie A fixture. The AC Milan women’s team will wear the Fourth jersey in the first leg of the Coppa Italia semifinal against the AS Roma women’s team.

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