Did you know that 40% of Gen Z say music inspires their fashion style? We think music and fashion are BFFs, which is why we’ve launched a new campaign for Primark that is fashionably designed to get you in the festival mood.
So, whether you’re getting ready for Field Day, heading to Reading or flying out to Burning Man – Primark’s Song Style Index looks at the most fashionable songs to get festival-ready to. Here’s a sneak peek into which songs made our fashion-savvy list:
- T-shirt – Destiny’s Child (repeats the festival staple a HUGE 25 times)
- Sundress – Shelley FKA DRAM (mentions ‘sundress’ a whopping 20 times)
- Sunglasses – Divine Brown (belts it out a fashionable 17 times)
Speaking of sunnies… over 1,500 singers sing the praises of this festival must-have!
