Polaroid has added its latest addition to the film lineup: the “Round Frame Retinex” special edition film. The release pays homage to the Retinex Theory, created by Polaroid founder and great inventor Edwin Land. The special edition film delves into the perception of colour in relation to their surroundings. This unique film design captures the mesmerizing interplay of colour that Land’s theory highlights.
Innovation and Science Converge
At its core, the Retinex Theory unravels the intricacies of how human eyes and brain interpret colour, shedding light on the dynamic interplay between an object’s colour and its surroundings. Polaroid’s new film captures and accentuates this enchanting phenomenon, promising a one-of-a-kind visual adventure.
What sets this special double pack edition apart are the 10 distinct frame designs. These frames act as the perfect canvases, magnifying the interplay of colour. Each photograph taken with the Polaroid Round Frame Retinex Edition Film encapsulates the wonder of colour perception and honours Edwin Land’s pioneering theory.
“These limited special edition frames are a genuine tribute to Polaroid’s rich heritage, allowing photography enthusiasts to own a piece of our history. It’s a fusion of science and design that embodies our commitment to innovation and Edwin H. Land enduring legacy”
Polaroid Chairman, Oskar Smolokowski
A Visual Odessey
Polaroid collaborated with Charlie Toqué, Animation Director at Thisis Jelly, to create a lively animation set in an imaginative and psychedelic world. The visual storytelling serves as an engaging lesson on the Retinex Theory, adding an entertaining play on colour theory.
This special edition boasts 10 distinct frame designs within the double pack of 16 films in total, transforming each shot into a canvas that magnifies colour interplay.
The Polaroid i-Type Colour Film Round Frame Retinex Edition is available for purchase on polaroid.com and select retailers worldwide starting October 3rd.
