PlayStation is set to deliver a rare sporting crossover moment this Sunday by bringing together two of the world’s biggest sports – football and basketball – into one live, playable moment in the heart of London celebrating both the UEFA Champions League and the NBA being in the city this week.
Sony Interactive Entertainment (SIE), the parent company behind PlayStation have created the Ultimate Combo billboard. It’s a one-of-a-kind playable billboard that challenges fans to do the unthinkable: be the first to hit a perfect football finish and basketball half-court shot combo to win a trip to this year’s NBA Finals and UEFA Champions League Final.
Inspired by the iconic PlayStation controller button shapes, fans will have to kick a football through the Circle (O) target and sink a half-court basketball shot into the Square (□) hoop. The first fan to pull off both in succession will win the finals trip, and any other successful attempts will be rewarded with a PS5 console prize.
Leading the moment is five-time UEFA Champions League winner Marcelo, who launches the activation today by taking on the challenge himself.
Speaking about the Ultimate Combo billboard, famed football player Marcelo said; “Though football has been my profession and life, my love for basketball comes close, so this was a dream crossover for me. The Ultimate Combo is crazy – it’s hard, it’s fun, and I’m excited to see if anyone can win this amazing prize to the UCL Final and NBA Finals. I want this prize myself!”
The billboard has been created ahead of the action starting on Sunday 18th January with the NBA London Game 2026 presented by Tissot at the O2, featuring a matchup between the Memphis Grizzlies and Orlando Magic. Shortly following that, UEFA Champions League Matchday 7 fixtures will then take place in London on 20th/21st January.
Located under the Hungerford Bridge on South Bank, the Ultimate Combo billboard opens to the public tomorrow on Sunday 18 January at 11am, giving fans the chance to step up and attempt the Ultimate Combo themselves.
The promotion is open to UK participants aged 7 years and over. The UCL Final and NBA Final ticket prize is available to UK participants aged 18+ only. Participants under 18 may take part for the PS5 prize only and must have parental or guardian consent. Valid ID may be required for age verification. We reserve the right to refuse participation at our discretion. Full T&Cs at bit.ly/UltimateComboTerms.
