Talented model makers at LEGOLAND Windsor Resort have taken brick building to the next level today unveiling a giant LEGO heart, symbolising the love of play, to kickstart LEGO Festival – the biggest family celebration of play ever.
The quintessentially British themed model, took a whopping 650 hours to create from more than 120,000 bricks and features an intricately crafted Royal Guard LEGO Minifigure standing proud in front of Windsor Castle. Standing at 6ft tall, the model welcomes guests as they enter the Resort and is one of seven created for LEGOLAND Resorts worldwide to celebrate the first-ever LEGO Festival experience.
The Hearts have been built to celebrate the love of play, after recent research found that 76% of parents1 believe that kids now have less time and space to play than ever before. LEGO Festival has been created to encourage families to play together on an epic scale, inspiring creativity, confidence and learning in the lead up to World Play Day on June 11.
Ramesh Ganeson, Vice President at LEGOLAND Windsor Resort, said:
“We are very excited to welcome guests to the LEGOLAND Windsor Resort for our first-ever LEGO Festival, and what better way to greet everyone than with a giant LEGO brick built heart! This festival is a celebration of creativity, imagination, and the pure joy of play. Our team has poured their hearts into creating an unforgettable experience, and we can’t wait for families to join us in building lifelong memories together, and most importantly, celebrating the power of play.”
From building, dancing and rocking, families who visit LEGO Festival at the LEGOLAND Windsor Resort can enjoy five different play-zones including the Music Zone, Dance Zone, Creative Zone, Chill Out Zone and Gaming Zone to take their playtime to the next level.
- Gaming Zone: For the first time LEGO Fortnite fans can unleash their inner model builder and create their own extraordinary builds to expand the Lost Isles whilst also meeting the one and only Adventure Peely – the iconic LEGO Fortnite character.
- Music Zone: Rock out to the ultimate LEGO Battle of the Bands show. This rocking zone will feature an opportunity to get access all areas and meet the band.
- Dance Zone: Groove to sweet tunes and show off your best moves as you build the beat at DJ Good Vibes Dance Party.
- Creative Zone: Join renowned LEGO Master Model Builder, Alec, virtually as he leads creative LEGO building adventures including the chance to build your own LEGO Minifigure head cookie.
- Chill Out Zone: Kick back and relax in a secret LEGO garden full of vibrant flower walls! Families can chill out together while building LEGO flowers. Plus, the littlest guests can build along with Hopsy, the friendliest red little bunny during the LEGO DUPLO show – perfect for preschoolers.
On entrance, guests will be able to snap a selfie with the iconic display to kick off their day before grabbing their Festival lanyard and heading off to enjoy a play-filled adventure.
The iconic Hearts will be on display at seven locations around the world all featuring distinct themes that reflect each location: LEGOLAND Billund, LEGOLAND California, LEGOLAND Deutschland, LEGOLAND Florida, LEGOLAND Korea, LEGOLAND New York and LEGOLAND Windsor.
The set of seven bespoke LEGO hearts were designed and built by a global team of model makers who took a staggering 4,500 hours to build and used an astonishing 900,000 bricks to bring the love of play to life.
LEGO Festival runs from 3 May until 8 June and is included with regular admission to the LEGOLAND Windsor Resort with prices starting at £39 per person, kids under 90cm go free.
For more information on LEGO Festival and to sign up to be the first to hear festival buzz, visit https://www.legoland.co.uk/explore/special-events/lego-festival/
