Fashion influencer and entrepreneur Perrie Sian is bringing her signature style to the high street with the launch of Perrie’s Primark Picks, a brand-new collaboration with Primark. The exclusive curated collection drops Tuesday 11th November 2025 in Primark stores nationwide and will also be available via Click & Collect.
The line includes Perrie’s favourite pieces from Primark’s Autumn/Winter 2025 range, featuring everything from cosy knits to party-ready fits. Prices start at just £6, with sizes ranging from XXS to XL, ensuring accessibility and inclusivity for all fashion lovers.
From Facebook Group to Fashion Collaboration
Back in 2018, Perrie launched her now-iconic Perrie’s Primark Picks Facebook group, a space where fans could discover her latest Primark finds and styling tips. Fast forward to 2025, and that passion has evolved into a full-blown collaboration with one of the UK’s most beloved retailers.
Each item in the collection has been personally handpicked by Perrie, with a focus on versatility, timeless design, and affordable wearability. The pieces are designed to be mixed and matched for effortless styling — perfect for building capsule wardrobes or experimenting with everyday looks.
“I’m just so excited to be working with Primark – it’s an absolute dream come true,” says Perrie. “I’ve been shopping and sharing my favourite Primark pieces online for over a decade. Everything in the collection is designed so shoppers can mix and match easily – pieces that will work hard in your wardrobe for more than one occasion.”
What to Expect from Perrie’s Primark Picks
Through her social media channels and upcoming styling content, Perrie will share behind-the-scenes looks, fashion tips, and inspiration for fans to create their own versions of her curated outfits.
This Autumn/Winter launch marks the first of two drops, with a Spring/Summer 2026 collection set to follow in February 2026.
Mary Lucas, Trading Director for Womenswear at Primark, commented:
“We’re thrilled to be working with Perrie on this launch. She’s built an incredible community who share her genuine love of fashion. Perrie’s Picks highlight the best of Primark – great style, amazing value, and pieces that work hard in your wardrobe.”
When and Where to Shop
Perrie’s Primark Picks will be available from Tuesday 11th November 2025 in stores across the UK and via Primark Click & Collect.
