New research by No7 has revealed a common struggle among women who apply makeup on the move: makeup mishaps caused by bumpy rides, poor lighting, and cramped spaces. No7 has risen to the challenge by launching its Pro Artist capsule collection and a companion guide, The No7 Beauty Knowledge, to empower women to create flawless looks on the go. This innovative range and expert advice aim to make makeup on the move easier, safer, and more enjoyable for busy women across the UK and beyond.
The research found that 88% of women who apply makeup while commuting have experienced mishaps, with over half (52%) poking themselves in the eye with mascara or eyeliner. Many women (58%) confessed they apply makeup on the go to maximise sleep, while 41% appreciate the extra time it frees up for morning workouts. However, practical challenges such as a lack of space (53%) and poor lighting (50%) leave commuters struggling to avoid smudged lipstick or mismatched eyeliner. Most even avoid bold looks like winged eyeliner (66%) or a red lip (34%) due to the risks posed by jostling journeys.
Recognising these issues, No7’s Pro Artist capsule collection combines high-quality, multi-use products designed with mobility in mind. Featuring essentials like the Pro Artist Bronze & Glow Multistick and the Pro Artist Eyeshadow Palette with a built-in compact mirror, the collection offers premium, mess-free solutions perfect for travel. Alongside the product launch, No7 has introduced The No7 Beauty Knowledge, a free handbook packed with expert tips from makeup artist Nicola Chapman and practical advice from London cabbies to help women master makeup application, wherever they are.
The new No7 Pro Artist launches include:
- That’s a Wrap Tubing Mascara (RRP £17.95)
- Bronze & Glow Face & Eye Multi-Stick (RRP £14.95)
- Colour & Glow Lip & Cheek Multi-Stick (RRP £14.95)
- Eye Shadow Palette in Centre of Attention and Round of Applause (each RRP £16.95)
- Runway Radiance Primer (RRP £19.95)
- Luminous Glow Lip Shine in Crystal Clear and Nude Shine (RRP £14.95)
With its Pro Artist range and comprehensive guide, No7 is paving the way for a smoother, more stylish beauty routine. By addressing real-world commuter concerns, the brand has not only identified a common pain point but also delivered practical, elegant solutions that fit seamlessly into handbags and flawlessly into busy lives.
The No7 Beauty Knowledge handbook is available right here, and the Pro Artist capsule collection can be purchased nationwide at Boots stores, boots.com, and no7beauty.co.uk.
