Mumsnet, the UK’s largest online parenting community, has unveiled The Other Phone — a safety-first smartphone designed specifically for children. Built in collaboration with Mumsnet users and developed with Nothing and SafetyMode, the new device promises to be the safest smartphone for kids on the market.
A New Era of Child-Safe Smartphones
Installed on Nothing’s sleek, minimalist hardware and powered by SafetyMode’s cutting-edge software, The Other Phone gives parents complete control over what their children can access online. From app downloads to harmful content filters, the phone blends modern design with family-first safety technology.
Parents can:
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Approve or block apps to avoid “addictive by design” platforms.
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Automatically filter out bullying, nudity, and explicit language.
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Receive alerts when inappropriate messages or images appear — even on WhatsApp or other major social media apps.
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Manage screen time, track location, and monitor notifications remotely.
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Use a minimalist, list-style home screen that discourages doom-scrolling and distraction.
Parents Are Demanding Safer Tech
Recent Mumsnet research highlights parents’ growing anxiety around smartphone use:
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88% worry about excessive screen time.
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88% fear exposure to sexual content.
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86% believe phones negatively affect mental health and attention spans.
Despite this, nearly 60% of parents have given their child a smartphone earlier than they wanted — usually for safety or school communication.
The Other Phone addresses this conflict by offering a balance of connectivity and protection, giving parents peace of mind without isolating their children socially.
A Phone That Grows With Your Child
One of The Other Phone’s standout features is flexibility. Parents can adjust safety settings as their child matures — or remove SafetyMode entirely when the time is right. The device evolves with the child, removing the need for frequent upgrades.
“Parents feel trapped between wanting their kids to stay connected and knowing most devices are designed with profit, not child safety, in mind,” said Justine Roberts, Mumsnet Founder. “The Other Phone puts control back in parents’ hands.”
Nothing and SafetyMode Join Forces for a Safer Digital Future
Ben Wharfe, Nothing UK&I General Manager, described the collaboration as a long-term investment in family tech:
“We’ve paired advanced safety software with Nothing hardware to create something that doesn’t just protect kids, but grows with them.”
Bertie Aspinall, MD of SafetyMode, added:
“Our technology gives parents flexibility to decide how and when their kids gain independence. It proves AI can protect — not just entertain.”
Learn More
Parents can find out more about The Other Phone and its safety features on Mumsnet’s official website. To explore Nothing’s innovative design approach, visit Nothing.tech.
