MKBHD ENTERS THE KITCHEN WITH NEW CHEF IQ PARTNERSHIP!

Marques Brownlee, better known as MKBHD, is taking his expertise beyond smartphones, laptops and consumer technology with a new partnership with connected cooking brand CHEF iQ.

One of the biggest names in technology YouTube is officially stepping into the kitchen. Marques Brownlee, better known to millions of viewers as MKBHD, has partnered with CHEF iQ, bringing the influential tech creator into a new category centred around smart cooking and connected kitchen technology.

Brownlee has built his reputation by putting some of the world’s biggest gadgets through their paces, becoming known for his detailed reviews and willingness to question whether new technology genuinely improves the products we use every day.

Now, that approach is heading into the kitchen.

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MKBHD Expands Beyond Consumer Tech

With more than 20 million YouTube subscribers and billions of views across his content, Brownlee has become one of the most recognisable voices in consumer technology.

His influence has also made his approach to brand partnerships particularly notable. Rather than attaching his name to every opportunity that comes his way, Brownlee has developed a reputation for being selective about the companies and products he chooses to work with.

That makes his move into connected cooking with CHEF iQ an interesting one.

The partnership gives Brownlee an opportunity to explore a completely different area of technology while allowing CHEF iQ to put its products in front of an audience that is already highly engaged with innovation and smart devices.

What Is CHEF iQ?

CHEF iQ is a connected cooking brand focused on combining kitchen hardware, software and guided cooking technology.

Its product range includes the iQ Cooker, iQ Sense wireless thermometer and iQ MiniOven, with the company’s technology designed to make cooking more precise and accessible.

The brand says its goal is to help people cook like professionals regardless of their experience level, using technology to simplify the cooking process.

The company’s connected ecosystem also extends into the CHEF iQ app, which provides step-by-step recipes, cooking guidance and real-time information from compatible devices. Recent updates have added improved cooking-time estimates and additional features for the iQ MiniOven.

CHEF iQ has also recently moved away from the “Smart” naming used for some of its earlier products, rebranding them under the unified iQ range. The Smart Cooker became the iQ Cooker, while the Smart Thermometer became iQ Sense and the Smart Toaster Oven Air Fryer became the iQ MiniOven.

Why MKBHD Makes Sense for CHEF iQ

At first glance, a tech YouTuber partnering with a cooking technology company might seem like an unexpected combination.

Look a little closer, however, and the connection becomes clearer.

Brownlee has spent years reviewing products where technology is often the headline feature. His content frequently examines whether those features actually provide meaningful benefits rather than simply adding complexity for the sake of it.

That makes him an interesting fit for a company attempting to demonstrate that connected kitchen technology can have a practical purpose.

For CHEF iQ, having MKBHD put his name behind the brand could provide a significant credibility boost among technology enthusiasts who may otherwise be sceptical of smart appliances.

Rather than simply presenting another connected gadget, the partnership gives the company an opportunity to make the case that technology can genuinely improve the cooking experience.

From Smartphones to Smart Cooking

Brownlee’s move also reflects the increasingly blurred boundaries between consumer technology and everyday products.

Smartphones and computers are no longer the only products receiving increasingly sophisticated software and connectivity. From watches and cars to home appliances and kitchen equipment, technology is becoming embedded in more parts of everyday life.

CHEF iQ’s product ecosystem is a good example of this shift. The iQ Cooker, for example, combines pressure cooking, slow cooking, steaming, searing and sautéing with video-guided recipes and software updates.

Meanwhile, the iQ Sense is designed to provide wireless temperature monitoring, while the wider CHEF iQ ecosystem connects compatible products with its cooking app.

For Brownlee, that creates a new category to explore while still allowing him to apply the same question he has asked throughout his technology career: does the technology actually make the experience better?

A New Chapter for MKBHD?

The CHEF iQ partnership could ultimately prove to be more than a one-off collaboration.

Brownlee has already demonstrated an interest in moving beyond traditional tech reviewing through his various business ventures and brand relationships. His partnership with CHEF iQ provides another example of how his influence can extend beyond the conventional consumer electronics market.

For CHEF iQ, meanwhile, having one of the world’s most prominent technology creators involved gives the company a high-profile advocate at a time when connected cooking is becoming increasingly sophisticated.

Whether you’re already interested in smart kitchen gadgets or remain sceptical about whether your cooking really needs another connected device, MKBHD’s involvement is likely to put CHEF iQ firmly on the radar of tech fans.

You can explore the full CHEF iQ range and find out more about its connected cooking ecosystem through the official CHEF iQ website.