Minecraft is returning to Twitch with a brand-new sponsored activation designed to reward streamers for playing one of the platform’s most enduring titles. The campaign, titled “More Minecraft, More Challenges”, gives eligible creators the chance to earn up to $1,000 over three weeks, while viewers can unlock in-stream rewards through Drops.
The initiative is open to both Twitch Partners and Affiliates across the US, UK, and Germany, reinforcing the ongoing collaboration between Twitch and one of the world’s most popular games.
Learn more about the game here: Minecraft Official Website
Explore the platform hosting the campaign: Twitch
What Is the “More Minecraft, More Challenges” Campaign?
Launching from June 6 at 8AM PT, the campaign runs over a three-week period, with a new activation introduced each week. Each stage brings different creative challenges, deliverables, and viewer-focused incentives.
Streamers who take part can complete weekly campaign requirements to earn payments, with the potential to reach up to $1,000 in total earnings across the full duration.
The campaign is designed to encourage consistent Minecraft streaming while rewarding both audience engagement and creator participation.
How Streamers Can Participate
To take part in the campaign, eligible creators must:
- Accept the sponsorship opportunity via the Twitch Sponsorship Dashboard
- Stream at least one hour of live Minecraft gameplay
- Enable Channel Skins during the campaign window
- Complete requirements within the weekly activation period
Participation is on a first-come, first-served basis, and availability is limited across supported regions.
Creators can access their dashboard directly via Twitch: Twitch Creator Dashboard
Once slots are filled, no additional creators will be accepted, making early opt-in essential for those looking to secure participation.
Weekly Challenges and Evolving Campaign Structure
Unlike a single static activation, “More Minecraft, More Challenges” is structured as a rolling weekly campaign.
Each week introduces:
- New creative themes and objectives
- Updated viewer rewards and Drops
- Different participation deliverables
Streamers are encouraged to check the Sponsorship Dashboard regularly to stay updated on weekly requirements and optimise their chances of completing all three phases.
This evolving structure is designed to keep both creators and audiences engaged throughout the full campaign duration.
Viewer Rewards Through Twitch Drops
Audience engagement plays a key role in the campaign. Throughout the activation period, Drops will be enabled across participating channels, allowing viewers to earn rewards simply by watching live Minecraft streams.
This feature continues Twitch’s wider strategy of rewarding passive viewership and increasing interaction between creators and their communities.
More about Twitch Drops: Twitch Drops Info
Campaign Branding, Channel Skins and Visibility Boosts
Creators who opt in will see promotional Channel Skins activated during their live streams, clearly signalling participation in the Minecraft campaign.
In addition, from June 6–26, a selection of participating channels will be featured on a front-page Twitch shelf, offering increased visibility and potential audience growth for streamers selected for promotion.
This combination of branding and placement aims to help creators reach new viewers while participating in the campaign.
Earnings and Payment Timeline
Earnings from completed campaign objectives will appear in the streamer’s revenue dashboard within approximately one week of completion.
All campaign submissions are subject to content review prior to payout, ensuring compliance with Twitch’s sponsorship guidelines.
The structure provides a relatively fast turnaround for creators compared to many traditional brand partnerships, making it particularly attractive for smaller creators and Affiliates.
Why This Campaign Matters for Streamers
Unlike many sponsorship opportunities that are limited to top-tier creators, this campaign is open to both Twitch Partners and Affiliates, making it accessible to a wide range of streamers.
For emerging creators, it presents a rare opportunity to:
- Monetise regular gameplay content
- Participate in a global brand campaign
- Increase visibility through Twitch’s promotional placement
- Engage audiences with Drops incentives
As Minecraft continues to remain one of the most streamed games on Twitch, the campaign highlights its ongoing cultural and commercial influence within the gaming ecosystem.
Ready to Join the Campaign?
Spots are limited and allocated on a first-come, first-served basis, meaning streamers interested in participating should opt in as soon as possible and ensure all requirements are met within the campaign window.
To get started, creators can head to the official Twitch platform and check their Sponsorship Dashboard.
Visit Twitch to learn more: Join Twitch
