High-protein dairy brand Lindahls Protein is encouraging the nation to embrace joyful movement with the launch of its new ‘Good Movers’ competition, giving participants the chance to win a huge £10,000 cash prize simply by sharing their spontaneous dance moves online.
The campaign comes after new research commissioned by the brand revealed that Brits are regularly incorporating unplanned dancing and movement into everyday life — with many saying it has a positive impact on their mood, stress levels and overall wellbeing.
You can learn more about the campaign via Lindahls Protein UK.
New Research Reveals Britain Loves a ‘Kitchen Boogie’
According to the survey of 2,000 UK adults, 86% of respondents said spontaneous movement either significantly or moderately improves their mood and helps reduce stress.
Even more notably, 81% believe that a few minutes of enjoyable movement can offer similar wellbeing benefits to a longer, structured workout.
The research also found that the kitchen has become the nation’s favourite impromptu dance floor, with 56% of Brits admitting they enjoy a weekly “kitchen boogie”.
Other surprising dance hotspots included:
- Brushing teeth or showering (42%)
- Cleaning around the house (53%)
- Supermarket aisles (19.8%)
- Doing laundry (29%)
- In the car (38%)
- At work desks (16%)
Dr Peter Lovatt Highlights the Benefits of Joyful Movement
Renowned movement and wellbeing specialist Dr Peter Lovatt supported the findings, explaining how spontaneous movement can have genuine mental health benefits.
He said the research “strongly reinforces the psychological benefits of spontaneous, joyful movement,” adding that short bursts of uninhibited activity can help release endorphins, reduce stress hormones and improve overall mood.
Lovatt also noted that humans naturally crave movement and self-expression, which explains why so many people connect with activities like “kitchen boogies” and “chore-cise”.
Fitness Creator Alice Living Joins the Conversation
Fitness creator and wellness personality Alice Living has also backed the campaign, sharing her own connection to dance.
Known online as @aliceliving, she explained that dancing has been part of her life since childhood and remains a daily habit, whether it’s a quick morning dance session or a way to power through stressful moments at home.
Follow Alice Living on Instagram
How To Enter the Lindahls Protein ‘Good Movers’ Competition
Entering the competition is simple. Participants can either:
- Upload a short dance video to Instagram or TikTok
- Comment on the joint competition announcement post from @lindahls_uk and @aliceliving describing their favourite way to sneak movement into the day
Video entries count as triple entries, while comments count as one entry.
Entrants must also:
- Follow and tag @lindahls_uk
- Use the hashtags #Lindahls and #GoodMovers
The competition closes at 11:59pm on 17 August 2026.
Full terms and conditions are available via Lindahls Protein Official Website.
Winners Receive £10,000 Plus a Year’s Supply of Protein Products
Alongside the £10,000 cash prize, winners will also receive a year’s supply of Lindahls Protein products, including:
- Protein and Protein+ Collagen Milks
- Protein Quark Cheese
- Protein Cottage Cheese
- Protein Gouda Cheese Slices
- Protein Greek Cheese
The range is designed to be high in protein, low in fat and suitable for consumers looking to make healthier everyday choices without sacrificing flavour.
Lindahls Protein’s ‘Good Moves’ Initiative Encourages Everyday Activity
The ‘Good Movers’ competition is part of Lindahls Protein’s wider initiative promoting “Good Moves” — celebrating small lifestyle choices that help people stay active throughout the day.
Whether it’s taking the stairs, joining the front row at a spin class or swapping lunchtime scrolling for a lunchtime walk, the brand hopes to inspire people to find movement in everyday moments.
