Photo by Soundtrap on Unsplash

The podcasting landscape is constantly evolving, and creators are constantly seeking new ways to expand their reach and connect with their audiences. One tactic that seems to be gaining traction is video recording podcast episodes and sharing them across various platforms, including social media.

But is this trend worth the investment? Does it offer any real benefits, or is it just another time-consuming chore? Podcasting pro Martin from gives us the inside scoop on this multi-media approach.

“For many podcasters, incorporating video can be a game-changer. By providing a visual element, podcasters can offer a more engaging and immersive experience for their audience.”


Benefits of Adding Video to Your Podcasting Set-Up

More common and natural way people consume media:

“By offering video content alongside your podcast, you’re tapping into the way people naturally consume content today. It’s a powerful way to stand out in an increasingly crowded podcast landscape.”

Can reach a larger audience

As well as creating a richer user experience, video recording your podcast episodes can significantly expand your reach. Many social media platforms prioritize video content in their algorithms, meaning your episodes are more likely to be seen and shared.

“Not only does video content have the potential to go viral, but it also provides an opportunity to reach people who might not otherwise discover your podcast,” explains Martin.

Diversifying your content can lead to new income streams

Video platforms like YouTube offer revenue-sharing opportunities through their advertising programs, allowing podcasters to monetize their content in multiple ways.

Additionally, offering exclusive video content to Patreon subscribers or similar platforms can encourage listeners to become paying supporters.

Drawbacks of Adding Video to Your Podcasting Set-Up

Takes way more time and effort to do

The most significant downside is the additional time and effort required to produce and edit high-quality video content. Podcasters must consider the learning curve, equipment costs, and the time it takes to manage multiple platforms.

Martin from acknowledges these concerns but suggests that the benefits often outweigh the drawbacks. “Yes, it requires more effort, but the payoff can be huge. If you’re serious about growing your podcast and making it a sustainable income source, it’s worth investing in video.”

Should You Start Using Video? 

“Ultimately, whether or not to record video content depends on your goals as a podcaster. If you’re looking to grow your audience, increase engagement, and potentially generate more income, video recording might be the key to unlocking your podcast’s full potential. 

However, if you’re happy with your current reach and revenue, or if you simply don’t have the time or resources to invest in video production, sticking to audio-only content might be the best choice for you.”

As with any new venture, it’s important to weigh the pros and cons and make an informed decision that aligns with your specific needs and objectives. With expert advice from industry professionals like Martin from, podcasters can confidently explore the world of video content and determine if it’s the right fit for their brand.

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