Krispy Kreme & Xbox collab revealed

Krispy Kreme and Xbox announce epic partnership that celebrates and connects doughnut fans and gamers. The pairing will bring smiles to Krispy Kreme stores and cabinets this summer, with an exclusive doughnut collaboration, chances to win Xbox Series S consoles with a complimentary Xbox Game Pass Ultimate, plus much more.

For a limited time only, Krispy Kreme and Xbox have combined forces to level up the gaming and doughnut experience. Creating the ultimate, mouth-watering flavour combo… introducing The Nexus Level Doughnut.

In celebration of Xbox’s 20th anniversary, the team at Krispy Kreme were inspired to create a show-stopping doughnut recipe. The Nexus Level Doughnut which underpins the collab is made with a fluffy dough and custom filled with a rich and gooey brownie batter. It’s then dipped in delicious green icing and completed with a dusting that unveils the iconic Xbox logo design.

As if the doughnut isn’t enough, there will also be Xbox Series S consoles up for grabs. Every purchase of a Choose Your Own Dozen at Krispy Kreme Stores or Sharer Dozen in grocery or services cabinets gives the customer a complimentary one-month Xbox Game Pass Ultimate membership and an entry for a chance to win an Xbox Series S.*

Available to buy in Krispy Kreme stores across the UK and Ireland between 2nd-22nd August, you can also get your hands on The Nexus Level doughnut through:

  • Krispy Kreme stores and cabinets for (RRP £2.10 each)
  • Krispy Kreme stores and via click and collect – Choose Your Own Dozen (RRP £14.45)
  • Cabinets in grocers and service stations – Sharer Dozen (RRP £13.45)

As part of the campaign, the Xbox On Twitch channel will livestream a special edition of their popular segment, “You Say, We Play” where viewers can interact with the hosts to gamify doughnuts and win prizes.

There will also be surprise ‘drops’ happening throughout the partnership so keep your eyes peeled across the Krispy Kreme channels and get your game face on.

For further information on how you can get your hands on the new Krispy Kreme and Xbox doughnut and a chance to win an Xbox Series S Console, please visit, @KrispyKremeUK and @xboxuk #KrispyKremeXbox



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