Luxury hospitality is evolving—and Kimpton Fitzroy London is proving it with a fresh take on a timeless service. As summer approaches, the historic Bloomsbury hotel is reimagining the traditional shoe shine by swapping polished brogues for pristine trainers.
In a nod to shifting fashion trends, the hotel is hosting a two-day trainer refresh experience in collaboration with viral trainer-care brand Kings Kleans. The activation brings a contemporary edge to a heritage service, aligning perfectly with today’s style-conscious culture.
Inside the Trainer Refresh Experience
Taking place on Saturday 9th and Sunday 10th May, the hotel’s iconic marble lobby will transform into a bespoke trainer-cleaning station. Open to guests, locals, and passers-by, the pop-up invites visitors to give their footwear a seasonal reset.
Running from 11am to 2pm, the experience offers bookable 15-minute slots, alongside a limited number of walk-ins. Each guest will also receive a complimentary refreshment while their trainers are professionally cleaned—adding a touch of luxury to the practical service.
Why Trainers Are the New Style Essential
The collaboration reflects a broader cultural shift. Trainers are no longer confined to casual wear—they now sit comfortably alongside tailoring, streetwear, and even formal attire.
Kingsley Earl, founder of Kings Kleans, explains:
“There has been a real shift in how people value their trainers. They’re no longer just casual footwear—they’re an essential part of personal style.”
This pop-up taps into that evolution, encouraging people to bring their favourite pairs out of storage and prepare them for the warmer months ahead.
Blending Heritage with Modern Culture
For Garreth Walsh, General Manager at Kimpton Fitzroy London, the activation is about balance:
“A shoe shine service is traditional, but this partnership allows us to evolve it in a way that feels relevant to today’s guest.”
The initiative highlights the hotel’s commitment to blending its historic charm with contemporary experiences—making it a standout destination in London’s luxury scene.
How to Book
If you’re looking to step into summer with freshly restored trainers, this limited-time experience is not to be missed.
Book your slot here: Kimpton Fitzroy London Trainer Pop-Up
Step Into Summer in Style
Whether you’re a sneakerhead or simply want to refresh your go-to pair, this unique activation offers a stylish way to embrace the new season. With fashion and function coming together in one of London’s most iconic hotels, it’s a reminder that even the smallest details—like clean trainers—can elevate your entire look.
