Instagram will introducing two new ways to catch up with your Feed, Following and Favourites, which show you posts in chronological order.
People use their Instagram feed for different reasons — from discovering new creators in suggested posts to staying up to date with their friends and family. We want people to feel good about the time they spend on Instagram, by giving them ways to shape their experience into what’s best for them.
Following shows you posts from the people you follow in the order they were shared. Favourites shows you the latest posts from a list of specific accounts that you choose, like those from your best friends and favourite creators. You can add up to 50 favourites, and make changes to your list at any time — people are not notified when they are added or removed. Posts from your favourites list will also show up higher in your home feed, as shown by a star icon.
Both Favourites and Following will show you posts in chronological order, so you can quickly catch up on the posts you don’t want to miss. Research shows that people are more satisfied with a ranked feed, so we are not defaulting people into a chronological feed experience.
