IKEA TEAMS UP WITH ANNIE LEIBOVITZ

IKEA has announced an exciting new collaboration with renowned American photographer Annie Leibovitz, who will step into the role as IKEA’s first ever Artist in Residence.

During Leibovitz’s tenure as IKEA Artist in Residence this year, she will travel around the world, photographing people in their homes in seven different countries: England, Japan, the United States, Germany, Italy, India, and Sweden. She will create a series of 25 portraits that illuminate the nuances of “life at home”, creating a powerful photographic document inspired by the Life at Home Report. 

It comes following the release of the 9th annual IKEA Life at Home Report in January. Surveying over 37,000 people globally in 37 countries, one of the key findings from the report was that almost half of people in the UK (47%) do not feel like their life at home is reflected in the media. As always, the IKEA Life at Home Report embodies the IKEA commitment to continually evolve, adapting to the ever-shifting reality of the way people live today. 

“The home has always been important in my work,” Leibovitz explains. “I’ve been photographing people in their homes since I began. It’s a way to understand who a person is. The advice I give to young photographers is to photograph their families. It’s one of the best ways to start. I’m excited to partner with IKEA in 2023.”

Leibovitz is celebrated for her ability to capture the inner life of her subjects, whom she engages in intimate spaces or moments. The power of her work lies in its capacity to reveal truths that feel candid, exploring profound aspects of the universal human experience; making her the ideal Artist in Residence for the Life at Home Report.

Visit the Life at Home microsite for more information – or explore the complete Life at Home report here: https://lifeathome.ikea.com/

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