GROUNDTRUTH sparks a new generation of sustainable fashion with a range of durable, adaptable travel goods. Founded on the need for versatile and reliable technical bags and accessories that are created with people, our planet and performance at the very core.
RIKR, is a collection of backpacks and carry-all’s that function everywhere from extreme high-risk environments to inner city boardroom meetings. The debut range was tested by Robert Swan – a British explorer, environmentalist and the first man to walk unsupported to both the North and South Poles.
“If recycled plastic bottles can be made into something that can survive these conditions – no one can ever doubt the durability of GROUNDTRUTH.” (Robert Swan).
Every single element in the range is made from 100% recycled material, using post-consumer plastic recovered from landfill sites, waterways and oceans worldwide Each RIKR backpack removes 120 plastic bottles from our environment. GROUNDTRUTH have already removed over 480,000 plastic bottles and predict that by 2025 they will have removed over 10 million bottles. To create their bespoke recycled textile, the brand has partnered with a recycling factory in the Tangerang district of Indonesia, which receives an average of 2000 tons of plastic refuse every single week. The collected plastic is made into pellets and spun into yarn, before being woven by textile manufacturers.
In addition to their innovation in textile and plastic reduction, GROUNDTRUTH prioritises ethical production, working with bluesign®-certified manufacturers who adhere to the Global Recycled Standard. Minimising harmful emissions and the use of water and energy, ensures that products are produced in the most ecologically protective way possible.
The RIKR range consists of: 24L Backpack (£290), Technical Tote (£190), Crossbody Phone Bag (£39), Camera Bag (£89), Laptop Bag (£95) and a range of accessories.
All available for purchase now from: https://groundtruth.global/@Groundtruth.global
