GATORADE CELEBRATES MESSI’S ‘NEVER SETTLE’ MINDSET IN NEW SPOT

Today, Gatorade, is premiering a new film, “MESSI MINDSET,” celebrating football legend Lionel Messi’s ‘never settle’ mentality, as he continues on his path to greatness, and embarks on the next chapter of his incredible career.

“MESSI MINDSET” is an emotionally uplifting ad that explores the GOAT’s passion and hunger for success, his drive to continue breaking records, and how Gatorade has fueled him in each step of his historic career – never settling and always striving to raise the bar for greatness.

“MESSI MINDSET” continues the Gatorade 2021 international equity campaign, “The Greatest Never Settle,” which premiered in March with a film featuring the world’s best athletes across some of its most thrilling sports including Messi, Serena Williams, and Gabriel Jesus. The campaign highlights the brand’s ongoing commitment to inspire the next generation of athletes on their path to greatness.

Mark Kirkham, Vice President and General Manager, Sports Nutrition & Juice, Global Beverages, PepsiCo, commented: “Gatorade is proud to be a longtime partner of Lionel Messi, and we want to celebrate his ‘never settle’ mentality as he embarks on the next chapter of his epic career. Our goal is to give fans a glimpse into the mindset of the GOAT as we strive to motivate athletes all over the world to maximize their potential.”

Tags from the story
, ,
Written By
More from Eva Dixon
RECREATE CELEB HOME COLOUR SCHEMES
There are several reasons why Vogue’s ‘73 Questions’ and Architectural Digest’s ‘Open...
Read More
0 replies on “GATORADE CELEBRATES MESSI’S ‘NEVER SETTLE’ MINDSET IN NEW SPOT”