FRAY WORLD: 48 HOUR GAME JAM, CASH PRIZES, DANCE BATTLE & GAME LAUNCH AT WHITE CITY WAREHOUSE

Exciting FREE Half-Term Event for Families in West London: FRAY WORLD Game Jam, Cash Prizes & Dance Battles by B-boys and B-girls from Britain’s Got Talent, Wicked and Stormzy’s Stage Shows!

This Half Term, CandyBomber Productions celebrates the launch of FRAY Game and invites West London’s gamers and families to experience FRAY WORLD at White City Warehouse. Running from November 1st to 3rd, FRAY WORLD is a FREE-to-enter 48-hour Game Jam open to all, where participants can make their own game, compete for cash prizes and attend expert-led workshops.

The weekend will also feature a high-energy hip-hop Dance battle showcasing incredible B-boys and B-girls from Britain’s Got Talent, Wicked and Stormzy’s stage shows, such as Kieran Lai (Britain’s Got Talent, West End show & Juliet)Kailon Chéry (Raye, Aitch, BirdGang LTD, Avant Garde, Just Us Dance Theatre)Shortbread (finalist at Red Bull BC One UK Cypher, ZooNation, Boy Blue), Nola Nyembo (Nike Dance, Wicked) and Dance Battle judges including Jevan Howard Jones (Werk The Floor 2023 winner, Flavourama 2024 finalist), Paris Crossley (Break Ya Neck 2024 winner, Get Ready 2024 winner, BSide Festival 2024 winner) and Jordan J Funk (Boy Blue, Pied Piper: A Hip Hop Dance Revolution, Tems, Dua Lipa, Stormzy)

The award-winning CandyBomber Productions invites fans of gaming and hip hop culture to step into the immersive world of FRAY this Half Termas it presents FRAY WORLD – a unique, hip hop inspired gaming experience during the weekend 1st -3rd November.  FRAY WORLD consists of a weekend long FREE Game Jam contest with high profile faces in gaming like Shay Thompson (BAFTA, McLaren, Xbox, Press X To Continue) and Andy Lemon (Course Director, Music and Sound Design for Games, London South Bank University), a Sunday evening live hip hop Dance Battle with some of the hottest B-boys and B-girls, and the launch of FRAY Game for PCs.   

Across 48 hours, the FRAY WORLD Game Jam invites gamers and aspiring game creators of all ages and skill levels to come together in person at White City Warehouse, or online via the Twitch livestream from 6pm Friday 1st – 6pm Sunday 3rd Nov. Teams will compete for a £200 cash prize by creating video games based on an exciting music-inspired theme that will be announced at the opening ceremony at 6pm Friday 1st Nov.

The excitement will continue at 6 – 9pm Sunday 3rd Nov, with the live FRAY Dance Battle when the incredible B-boys and B-girls from the FRAY stage show including Kieran Lai (Britain’s Got Talent, West End show & Juliet), Kailon Chéry (Raye, Aitch, BirdGang LTD, Avant Garde, Just Us Dance Theatre), Shortbread (finalist at Red Bull BC One UK Cypher, ZooNation, Boy Blue), Nola Nyembo (Nike Dance, Wicked) and George Fairbrother (BBC headliner stage Leeds festival, JD sports, Puma) will compete in an epic Dance Battle.   Participants and audience can register fortickets to be a dance battler or a spectator.  The Dance Battle will be judged by Jevan Howard Jones (Werk The Floor 2023 winner, Flavourama 2024 finalist), Paris Crossley (Break Ya Neck 2024 winner, Get Ready 2024 winner, BSide Festival 2024 winner) and Jordan J Funk (Boy Blue, Pied Piper: A Hip Hop Dance Revolution, Tems, Dua Lipa, Stormzy).

The festivities will culminate with the Triple Jam Awards ceremony at 9pm Sunday 3rd Nov,when the winning Game Jam team and the winning Dance Battle team will claim their respective £200 cash prizes.

And that’s not all – FRAY is an ambitious, multi-platform experience and alongside the Game Jam,  FRAY Game for PCswill also drop via Steam and the Epic Game Store.   FRAY Game is a rhythm based puzzle game, in which players jump into the shoes of the FRAY character Tullio to navigate four challenging levels through a maze-like world of isometric dance puzzles and rhythm based challenges, dance battling cunning enemies and solving puzzles to reach an allegorical home.

FRAY WORLD Game Jam is for gaming fans of all ages and backgrounds who can join online or IRL with a like-minded community to have fun, hang out, learn new skills and hear talks from influencers and gaming culture experts such as Shay Thompson. There will be two ‘Friends and Family Workshops’ for beginners hosted by mayamada (Do I Look Like A Gamer?), which will take place on the Saturday and Sunday from 11:30am – 1pm, and a ‘Music and Sound Design for Video Games’ session hosted by Andy Lemon for more advanced game designers will take place on the Saturday. The website will share further updates to the schedule.

When it ran at Sadler’s Wells Lilian Baylis Theatre this summer, the FRAY show electrified audiences and critics: ‘Extraordinarily expressive hip hop dancers put their own spin on a story about AI’ ★★★★ London Pub Theatres, “The production’s raw authenticity, coupled with the cast’s exceptional talent, ensures that Fray leaves a lasting impression.” Theatre Weekly.  FRAY tells the story of Tullio and Ziya, two deeply bonded brothers, whose connection frays as the elder brother Ziya is lured into a wondrous virtual game world by a beguiling AI avatar character he conjures up for a Game Jam contest. 

Kate Duhamel, Founder, CandyBomber Productions said: “We are excited to bring the FRAY story to life and to the gaming world through the power and energy of hip hop music, dance and culture.  At its core, hip hop is about finding one’s own artistic voice, and the power of that authentic expression to tell stories, connect with others, celebrate and even heal.  It’s perfectly suited to convey the themes and vibes of the FRAY WORLD Game Jam in a way gamers, hip hop fans and families can jump on, hang out, learn skills and enjoy themselves. There is a vibrant community of hip hop fans and gaming fans, and FRAY WORLD aims to bring them together for the first time ever across age groups for a unique, immersive experience. I really believe anyone of any age can make a game, you don’t need to have coding experience, all you need is imagination! It’s going to be a lot of fun, so come and join the fray with us!”

The weekend will culminate in the much-anticipated release of  FRAY Game for PCs on Steam. Don’t miss this chance to engage with an immersive, community-driven celebration of gaming and dance culture!

For more details, visit frayworld.com/jam or join us on Discord and Twitch.

FRAY PC Game out 3rd November – add to your Steam wishlist

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