Football On The Lake: The Como Cup Launches a Five‑Day Football & Culture Festival at Lake Como

This summer, football fans are invited to experience the beautiful game in its most spectacular setting. From 23 to 27 July, Lake Como hosts the inaugural Football On The Lake — a five‑day festival blending football, music, food, fashion, and culture, all anchored by the launch of the Como Cup.

Framed by the Alps and Italy’s most iconic lake, the event promises elite football alongside unforgettable lakeside experiences.

The Como Cup: Four Clubs. Four Days. One Winner.

Four clubs, one knockout tournament, one trophy — all played out at the historic Stadio Giuseppe Sinigaglia, the home of Como 1907. The line‑up:

  • AFC Ajax – Dutch heavyweights, Eredivisie runners‑up, European regulars.

  • Al‑Ahli Saudi FC – Freshly crowned AFC Champions League Elite winners.

  • Celtic FC – Scottish champions with European pedigree.

  • Como 1907 – The hosts, returning to Serie A and ready to make their mark.

Fixtures:

  • 23 July – Como 1907 vs Al‑Ahli

  • 24 July – Ajax vs Celtic

  • 26 July – Third‑place play‑off

  • 27 July – Final

“We’re thrilled to take part in the inaugural Como Cup — a fantastic opportunity to face top teams in a beautiful setting and perfect preparation for our season.”

Celtic manager Brendan Rodgers

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Beyond the Pitch: A Festival of Football and Culture

Football On The Lake offers much more than 90‑minute matchdays. Expect:

  • Lakefront DJ sets — Evening vibes with top DJs against the stunning sunset.

  • Food & drink experiences — From Michelin‑starred chefs to cosy trattorie, celebrating Italian cuisine.

  • Pop‑up fashion, art & football culture — Showcases of style, streetwear & creativity from across Europe.

  • Lakeside lounges & surprise performances — After‑match entertainment until late.

“This is about more than football — it’s about creating moments that connect our city, fans, and the global game in a way only Como can.”

Como 1907 president Mirwan Suwarso

 

Ticket Options: Choose Your Experience

Whether you’re after luxury or just the matchday energy, there’s a ticket for you:

  • Platinum Experience – Premium seating, VIP lounge, exclusive pre‑match access & concierge service

  • Gold Experience – Prime reserved seats, hospitality lounge & curated amenities

  • Silver Experience – Reserved seating with access to food courts, bars & fan areas

  • Bronze Experience – General admission — soak up the crowd’s atmosphere with great value

Explore full ticket details and what each tier includes on the official site: Ticket & Matchday Experience Packages

 

Travel Packages & Accommodation

Make your trip seamless with travel packages designed to fit every style:

  • Platinum Stay – 5‑star hotels like Villa d’Este plus VIP matchday add‑ons

  • Gold Stay – 4‑star hotels in prime locations with partner rates

  • Fans & Supporters Stay – Affordable 4‑star options around Como, Milan & nearby towns

Choose either the full festival (five nights) or just the final weekend (two nights). Packages are coming soon to: Como Football Tourism Packages

 

Be Part of It

Mark your calendar and visit comofootball.com soon — tickets and travel packages will be released shortly. Don’t miss this unique summer experience: where football, music, culture and the breathtaking beauty of Lake Como unite.

Football On The Lake — more than a tournament, it’s a celebration of the game.

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