FARRUCHE UNVEILS: VERÃO 25

For VERÃO 25, Farruche the London-based Brazilian fashion brand founded by sisters Lorena and Larissa Lorenço, built on culture, community, and their creative roots take us home. Shot on location in Rio de Janeiro, the new summer collection by sisters Lorena and Larissa Lorenço is a radiant homage to Brazil’s vibrant culture and creative soul.

A London-based label with deep Brazilian roots, Farruche delivers a drop that is both personal and powerful, a fusion of heritage, tradition, and modern city life. 

“This collection is a celebration of Brasil’s spirit—bold colours, vibrant energy, and being under the sun. Summer is our favourite time of year, when we feel most excited to bring our designs to life.”

Lorena, Co-founder of Farruche

Inspired by the joyful rhythm of coastal living and sun-soaked days, VERÃO 25 is filled with nostalgia, artistry, and stories passed down through generations. The collection features a vibrant mix of swimwear, statement crochet, and handmade accessories, all crafted to bring the warmth of Brazil to the city streets.

At the centre of this story is the Lorenço sisters’ mother Lauriete, an artisan with over 30 years of crocheting experience, and the creative heart of Farruche. “Our mum is the heart of Farruche. Her work is more than just craft—it’s memory, tradition, and identity.” – Larissa, Co-founder of Farruche. Each piece is touched by her hands, including a delicately crocheted umbrella and a pair of high-heeled shoes, crafted entirely by hand. These one-of-a-kind pieces will be available exclusively through rental, serving as both homage to traditional techniques and celebration of skilled, slow fashion.

While some pieces are designed for beach days and warm nights, others are elevated for urban summer dressing—blending cultural nostalgia with cosmopolitan energy. “Growing up in Brasil, crochet was everywhere. With this drop, we wanted to bring that homespun charm to London, reimagining it in a way that feels true to Farruche.”

VERÃO 25 is more than a collection—it’s a story woven in thread. A tribute to the artistry of family, the roots that run deep, and the pure joy of summer. “We want people to feel confident, free, and excited. When someone puts on a Farruche piece, we hope they feel that same vibrant energy we grew up with.” 

The collection drops online Wednesday 21st May at their store www.farruche.com , @farruche

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