Dr. Martens launches its latest innovative Genix Nappa collection made from reclaimed leather. The collection aims to tackle waste by rescuing leather offcuts that would otherwise be destined for landfill and using them to create a soft yet durable new material.
Durability is a hallmark of all Dr. Martens’ products, which have been Made Strong since 1960. Sustainability through longevity is a key focus for the brand and this latest launch is the next step in its journey to create durable, lower-impact footwear that will help support a more sustainable future for the iconic brand.
Genix Nappa is redefining strength by giving wearers a more sustainable alternative to traditional leather. The new material has a lower carbon impact than traditional leather and is specially engineered to make sure it’s just as durable, comfortable and long-lasting as the original brand icons we know and love.
The leather offcuts are taken from tanneries and put through a process to separate the leather fibres before re-entangling them, producing a roll of re-engineered, reclaimed leather which is then used to manufacture the footwear.
The new collection will feature remakes of Dr. Martens’ best-selling original footwear. • Dr. Martens 1460 Lace-Up Boot – RRP £170
- Dr. Martens 1461 3-Eye Shoe – RRP £140
- Dr. Martens 2976 Chelsea Boot – RRP £170
Genix Nappa will launch on the 26th March 2024 and will be available to purchase from: www.drmartens.com/genix-nappa
A commitment to lower impact, long lasting footwear.
“The sustainability challenges of today are complex, and circular business models are one of them. At DM’s, we have been taking steps forward in our journey towards circularity, and Genix Nappa is a great example of one of them. It demonstrates that waste is a valuable resource and shows how we can think differently about our products into the future. We can’t wait to hear what our wearers think!” – Tuze Mekik Arguedas Schwank, Global Head of Sustainability at Dr. Martens
“It’s been a fantastic experience to create and now launch this collection. Our teams have learnt an incredible amount during this process as we move towards creating a more sustainable future for our brand. The innovation around this new material is pretty special, and we’ve challenged ourselves at every step of the process to ensure the durability Dr. Martens are so famous for isn’t compromised.” – Adam Meek, Chief Product Officer at Dr Martens
As part of Dr Martens broader circularity efforts, the brand have partnered with The Boot Repair Company to launch their repair service. With more than 120 years of experience expertly repairing and restoring boots, shoes and leather goods, expert craftspeople use original Dr. Martens components and other authorised materials to restore products to their former glory.
Find out more at: https://www.drmartens.com/uk/en_gb/boots-shoes-repair-service
For more information about Dr. Martens’ sustainability goals, please read the latest sustainability report here.
