As the Walt Disney Company marks its 100th anniversary, Disney Consumer Products, Games and Publishing unveils the first look at its Wonder of Friendship: The Experience, which launches in London from 12 May to 21 May 2023, before opening in Berlin and Paris.
Early ticket access is available to H&M members in UK and France for two weeks from today: https://www2.hm.com/en_gb/member/info.html.
Targeted at Young Adults, Wonder of Friendship: The Experience transports fans into a completely new, socially shareable world of beloved classic Disney stories. Guests are encouraged to playfully explore their own friendships, whilst celebrating dynamic duos such as Lilo & Stitch or inseparable pals like Mickey & Donald.
Groups of friends will be able to venture through 1,000 square metres of different experiences and installations set across four themed rooms, including Alice in Wonderland, The Lion King, Mickey & Friends, and Lilo & Stitch. Using Snapchat’s Augmented Reality technology, visitors can bring Disney characters to life by scanning QR codes in each exhibition room.
Between 25 January to 8 February 2023, H&M members will receive early access to an exclusive two-week window to purchase tickets via See Tickets for London and Paris. Tickets for London, Paris and Berlin will go on general release on 9 February 2023, also through See Tickets, costing £17.50 per person.
With 6 in 10 millennials visiting experiences to create memories with their friends, and 88% believing it’s important to be able to reminisce about shared past experiences when it comes to forming friendships, guests can expect to make incredible memories and celebrate their own friendships whilst immersed in their favourite Disney character’s world.
Dr Miriam Kirmayer, Clinical Psychologist & Friendship Expert said: “Nostalgia is a powerful, social emotional experience. The things that make us feel nostalgic tend to be those we have shared with the people we care most about. Reminiscing about shared memories increases the closeness we feel and encourages us to embrace that which initially brought us together. Disney’s Wonder of Friendship: The Experience gives friends the chance to reminisce and connect in a meaningful way as they explore timeless Disney characters and stories that they grew up with in a fun and dynamic environment.”
