“Win what you love” gives fans the chance to win a whole host of prizes, including getaways, cosmetic products, and retail vouchers.
Tapping into its loyal fans’ love of fashion and the ‘Diet Coke break’, Diet Coke has launched it’s first on-pack promotion of the year in collaboration with its Creative Director, Kate Moss.
“Win what you love” will give Diet Coke fans across the nation the chance to win exclusive ‘instant win’ prizes, hand-picked by the British fashion icon herself, with cosmetic products from Kate’s new wellness brand ‘Cosmoss’ and retail vouchers up for grabs. On top of the hundreds of ‘instant win’ prizes, fans will also have the chance to win one of seven ‘ultimate Diet Coke break’ experiences, via a weekly prize draw. Those lucky enough to win the experience will be whisked off to one of Kate’s favourite countryside retreats, Foxhill Manor, part of the Farncombe Estate in the Cotswolds, the perfect #dietcokebreak!
For a chance to access the ‘instant win’ prizes and the weekly prize draw, fans simply need to download the Coke App, scan the QR code on promotional packs of Diet Coke that are illustrated with Kate Moss’ iconic portrait, and enter.
Diet Coke’s “Win what you love” promotion runs from 13 March – 2 May 2023
