Check out the new ‘Dubai Series’ of Apple’s flagship freestyle platform
The world’s biggest freestyle platform, Fire In The Booth has been steadily expanding to territories around the world, bringing explosive content that showcases artists and scenes in different parts of the globe. Apple Music 1’s Rap Show DJ Charlie Sloth relocated to Dubai last last year, allowing him and the Fire In The Booth team to safely record a range of freestyle performances – both from the UAE as well as other international artists visiting the region. The result is a special six-part series entitled the ‘Dubai Series’ which features amazing UAE talents – Freek and Jaysus and freestyles from Kelvyn Colt (Germany), Kekra (France), and the UK’s Ay Em to give the season a truly international feel.
Charlie Sloth says:
The UAE is such a special place for homegrown talent and global collaboration – so it’s been a dream to be able to record this series in Dubai.”
Responsibly shot in 2020 before tighter lockdown restrictions, the season kicked off with a historic cypher out in Dubai, followed by Kekra whose freestyle hit 250K views on YouTube alone in one week. Then came versatile German rapper Kelvyn Colt and most recently the UK is represented by West London’s Ay Em who delivered more heat on the roof of Charlie’s apartment.
The series closes with the sixth and final freestyle from UAE-based trap rapper Freek. The Somali emcee grew up skateboarding on the streets of Abu Dhabi from the age of 12 and represents what a new and exciting generation of Arabic artists are bringing to the scene. Incorporating both Arabic and English in his bars, Freek effortlessly blurs the boundaries between music and region and his appeal covers both native speakers and far beyond. On stage, he has opened for Future and Kano and was featured on Ebro’s Apple Music platform for his single ‘Wala Kelma’.
Check out the full ‘Dubai Series’ here and follow @FireintheBooth / @charliesloth / @applemusic
There’s also this glimpse into the making of the UAE Cypher with @nomad_dxb: