CHAMPION CELEBRATES THE QUIETLY COMMITTED ATHLETE WITH ‘THE UNIFORM OF THE CHALLENGER’

Champion’s FW25 collection, The Uniform of the Challenger, honours the silent dedication of the everyday athlete. The lineup features three offerings for men and women: Performance and C-Tech ranges, available now, followed by Combat on the 9th September 2025.

‘The Uniform of The Challenger’ is an ode to the quietly committed, who train before the sun rises and after the world clocks off. They’re not chasing clout; they’ve already logged their workout before they’ve logged in. For them, it’s not about quick fixes; it’s about showing up and getting better every day.

The Performance collection is designed for hard sessions, blending advanced fabrics, functional design, and a modern athletic fit that allows athletes to push their limits and become comfortable with being uncomfortable. The line spans lightweight tees and tanks to high-performance shorts, leggings and long-sleeve tops.

C-Tech blends Champion’s sporting heritage with technical materials and performance-inspired details to deliver modern comfort and style to life after the workout. Standout pieces, such as the full-zip hoodie, available in both men’s and women’s fits, reimagine a Champion icon. As the originator of the hooded sweatshirt, Champion draws on its legacy to give this classic a contemporary, performance upgrade.

Since its inception in 1919, Champion has always worked closely with athletes, learning from them and developing products to meet their needs. Many of these sporting innovations have become ubiquitous and entrenched in culture, like the hooded sweatshirt, which Champion designed to keep athletes warm on the field of play, as well as the first mesh nylon jerseys for football players, created to combat the effects of heat exhaustion.

‘The Uniform of The Challenger’ is made to move seamlessly from workout to work and play, supporting the active lifestyle of the everyday athlete.

Available now on www.championstore.com/

About Champion:

Founded in Rochester, New York, since 1919 Champion has been a leader in athletic and lifestyle apparel, bringing its heritage of quality and craftsmanship to each new generation. Today, Champion, as inventors of the hoodie, continues toempower individuals to live with purpose through innovative design and unwavering authenticity.

Instagram: @championeurope | TikTok: @championeu

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