Energy meets motorsport as CELSIUS, the functional energy drink built for active lifestyles, takes over Morrisons Westcroft in Milton Keynes with its immersive ‘Get Race Day Ready’ campaign. Forget your standard supermarket trip — this one comes with an interactive Scalextric track and the chance to walk away with exclusive CELSIUS racing gear.
Motorsport Meets Retail Theatre
With Formula 1™ reaching new heights in popularity — especially among young adult fans — CELSIUS is bringing the buzz of the track straight into the retail space. The campaign, created in partnership with Suntory Beverage & Food GB&I and brand activation agency ZEAL, invites shoppers to step up, set their fastest lap time, and land a spot on the leaderboard.
And while you’re racing, you can sample all four CELSIUS flavours and check out the fully shoppable installation with fridge units stocked and ready to go.
Win a Trip to the Las Vegas Grand Prix
The in-store experience is just one part of CELSIUS’ wider ‘Get Race Day Ready’ campaign, celebrating its partnership with Scuderia Ferrari HP. Alongside the Milton Keynes activation, there’s a nationwide competition giving fans the chance to win a Vegas Race Day Experience at the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025 — an unforgettable prize for any F1 lover.
Building Energy, Online and In-Store
Beyond the Scalextric fun, the campaign is rolling out across major grocery retailers, independents, and convenience stores across the UK and Ireland. Expect to also see CELSIUS bringing the heat online with content across TikTok, Instagram, and Facebook.
As Nick Bentley, Commercial Director – UK&I at CELSIUS, explains:
“Retail theatre is about creating moments that excite and inspire shoppers beyond the shelf. This activation is an opportunity to immerse people in our brand’s energy and turn a simple store visit into an experience.”
More Than Just a Drink
Born in fitness, CELSIUS isn’t your average energy drink. Each can packs bold flavour, zero sugar or preservatives, and a blend of essential vitamins and caffeine to help fight fatigue, boost alertness, and support your immune system. Think of it as functional energy that fuels busy, active lives.
The ‘Get Race Day Ready’ installation is live at Morrisons Westcroft, Milton Keynes, from 1–7 October 2025.
For details on the Vegas Race Day Experience competition, head to vegasraceday.co.uk.
