Danone’s high protein brand GetPRO, is thrilled to announce its new Global Ambassador, the multiple Grand-Slam champion and global Tennis star Carlos Alcaraz. Carlos embodies the values that define the brand – passion, authenticity and a relentless drive to keep progressing, making him the ideal partner to lead the brand into its next chapter. Carlos’s unwavering commitment to improvement, following a hard-fought final at Wimbledon, shows that progress isn’t just measured in trophies, but in resilience and ambition.
For the first year of the multi-year partnership, Carlos will step into the role of Chief Progress Officer, championing the belief that progress is universal: whether you’re just lacing up your trainers for the first time or competing at the highest level, everyone is continuously looking to improve.
GetPRO offers a delicious range of high-protein, dairy snacks designed to support training, providing the nutrition needed to build and recover muscle and reduce fatigue*. With up to 25g of complete protein per serving, essential amino acids*, no added sugars*, and low or zero fat, GetPRO is an ally to feed progress*. As Carlos knows, having GetPRO as part of his nutritional arsenal provides protein to support him on his journey, from breathtaking serves to unstoppable returns.
Carlos Alcaraz shared his excitement, saying:
“As an athlete, I know how important it is to keep growing, no matter what you’ve already achieved. Progress is personal – it’s about learning, improving, and pushing yourself forward, whether that means chasing a championship or just getting a little better each day. I’m excited to work with GetPRO high protein to inspire others to unlock their own potential day after day and embrace their own journey. Because everyone, including myself, is a work in progress.”
As Chief Progress Officer, Carlos will inspire people to define progress on their own terms – whether they’re chasing big goals or taking small steps forward. He’ll help empower people to embrace their unique journey. Alcaraz knows the highs of victory and the challenges of starting fresh, and it’s GetPRO that supports his muscle recovery*in these moments.
Tom Hickton, Category Marketing Director Dairy UKI at Danone, welcomes Carlos:
“We’re proud to have Carlos on board as GetPRO’s Global Ambassador and can’t wait to see how his new role as Chief Progress Officer will inspire people to define and pursue their own steps towards progress. Here at GetPRO we want to support everyone in their progress journey no matter how far along they are. Carlos is the perfect person to help us champion that mindset – he’s achieved a great deal, yet remains deeply committed to continuous growth and learning.”
Keep an eye out across social channels to follow Carlos’ journey as Global Ambassador and Chief Progress Officer for the brand, including his first initiative in the new role in the coming weeks.
