Camden Town Brewery and Wax London are celebrating their shared North West London roots with a new limited-edition collection of clothing, accessories and lager inspired by the spirit of Camden.
Two recognisable London names are heading back to their roots this autumn, as Camden Town Brewery and Wax London join forces for a limited-edition collaboration celebrating the borough that both brands call home.
Launching in October 2026, One Borough, Two Originals brings together fashion and beer in a collection inspired by Camden’s music, nightlife, creativity and unmistakable London identity.
Both brands were born in the NW5 postcode, growing from local names into established British brands while maintaining a strong connection to the area.
One Borough, Two Originals!
Camden has long been associated with London’s creative culture, providing a home for musicians, artists, designers, independent businesses and nightlife.
The new collaboration takes inspiration from that character, with Camden Town Brewery and Wax London describing the collection as a celebration of the people and culture that have shaped the borough.
For Wax London, the partnership brings its approach to considered design and quality craftsmanship together with Camden Town Brewery’s brewing heritage.
The result is a collection that combines apparel, accessories and a limited-edition lager, all created specifically for the collaboration.
Wax London’s Whiting Overshirt Takes Centre Stage!
At the heart of the fashion collection is the Whiting overshirt, one of Wax London’s signature pieces.
For the collaboration, the overshirt has been given dual-branded detailing, creating a limited-edition version designed with cooler autumn days — and outdoor pints — in mind.
The collection is completed by a Wax London x Camden Town Brewery cap and tote bag, giving fans a few different ways to take the collaboration beyond the pub.
The apparel collection starts at £35, with the Whiting overshirt priced at £155.
Meet LONDON LAGER!
The collaboration isn’t stopping at clothing.
Camden Town Brewery has created a special limited-edition beer for the partnership, aptly named LONDON LAGER.
The lager will be available as part of the collaboration, with a four-can pack priced at £12.
From 8 October 2026, visitors will also be able to head to the Camden Town Brewery Beer Hall in Kentish Town to try LONDON LAGER in person.
For those wanting to take the collaboration home, the four-can pack will also be available online.
The Full Wax London x Camden Town Brewery Collection!
The limited-edition range includes four key products:
- Whiting Overshirt – £155
- Cap – £35
- Tote Bag – £60
- LONDON LAGER 4-pack – £12
You can shop the collection through Camden Town Brewery, with individual products available through the official collaboration pages.
The Whiting Overshirt brings the two brands together on Wax London’s signature silhouette, while the collaboration cap and tote bag offer more accessible ways to pick up a piece of the collection.
Beer fans can also grab the LONDON LAGER four-pack.
A Celebration of Camden!
More than a straightforward fashion collaboration, One Borough, Two Originals is intended as a celebration of the place where both brands began.
Camden’s influence has stretched well beyond North West London, with its music venues, markets, nightlife and creative communities helping to establish its reputation as one of the capital’s cultural hubs.
Both Camden Town Brewery and Wax London have retained that connection to the area as they’ve grown, making the collaboration a natural meeting point between two brands with a shared London identity.
The launch will also feature a series of surprises celebrating the people and culture of Camden, turning the collaboration into something of a homecoming for both brands.
About Camden Town Brewery
Founded in London, Camden Town Brewery is best known for its Camden Hells Lager and its focus on modern brewing culture.
The brewery has built its reputation around producing beer with an emphasis on precision, quality and craftsmanship, while maintaining strong links to its London roots.
About Wax London
Founded in 2015, Wax London is a London-based clothing brand focused on creating characterful pieces designed to be worn and re-worn.
The brand works with distinctive fabrics, textures, patterns and prints, drawing inspiration from British heritage alongside the people and places encountered around the world.
Its Camden roots make the collaboration with Camden Town Brewery a fitting celebration of two brands that have grown from the same part of London.
With the collection launching this October, One Borough, Two Originals offers a new way to celebrate Camden — one overshirt, tote bag and pint at a time.
